From sponsors to fan tokens, Crypto has become the "number one player" in the sports industry
At present, the Crypto market seems to have entered a downward period, and the adoption of the Crypto field by the sports industry has slowed down, but there are still many related news recently.
Last week's Miami Formula One Grand Prix kicked off a flurry of activity related to the crypto space.
As interest in crypto technology grows, more non-traditional sports like F1 are experimenting with activities related to the crypto space.
Season 4 of Netflix's Drive To Survive sparked enthusiasm among North American fans for F1, followed by Las Vegas and the first-ever Miami Grand Prix sparking community discussion.
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OKX and McLaren F1 strike new partnership
Crypto.com emerged as a sponsor of the first-ever F1 Grand Prix in Miami, becoming one of the many well-known brands sponsoring Formula 1 races.
Earlier this year, Crypto.com secured a nine-year tournament deal.
Crypto.com had plenty of branding at the event at Miami International Speedway, which is built around Hard Rock Stadium, both in the fan zone and on the hotel patio.
Crypto.com used the event to launch NFTs of game footage, while other brands have launched "virtual-real" products.
Crypto exchange OKX has taken a 'guerrilla marketing' approach, announcing a new multi-year partnership with McLaren Racing.
As race day approaches, the deal secures OKX as the official main sponsor of Formula 1 and their respective sports teams.
The move marks OKX's growing interest in playing on the stadium after it previously signed a deal with European football club Manchester City.
Haider Rafique, OKX’s chief marketing officer, said in a statement about the partnership: “We choose our partners based on providing meaningful engagement prospects for users, not just brand exposure.”
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Sports sponsor 'SportemonGo' stops trading
Less than a year ago, SportemonGo launched the SGOX token and aimed to build various sports partnerships in a short period of time.
These include Scottish professional football clubs Glasgow Rangers and Hibernian FC, as well as Premier League footballers.
last weekend,SportemonGo says it will stop trading its token, the community voted unanimously to redeem the pass as L1TF token.
Both Glasgow Rangers and Hibernian FC will launch digital products based on blockchain technology at some point in the future, details of which have yet to be announced.
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Liverpool Getting Closer to Crypto Sponsorship
Liverpool Football Club is increasingly focusing on the crypto space, with Standard Chartered's shirt sponsorship expiring,Liverpool Football Club wants to choose a Crypto business as its main shirt sponsor.
It is reported that Liverpool is currently in contact with Crypto companies. Liverpool are expected to spend a record $100 million a year on kit sponsorship starting next season. The current sponsorship fee of Real Madrid is 83 million US dollars.
The original text comes from bitcoinist, compiled and summarized by Blockchain Knight, the English copyright belongs to the original author, please contact the editor for Chinese reprint.
The original text comes from bitcoinist, compiled and summarized by Blockchain Knight, the English copyright belongs to the original author, please contact the editor for Chinese reprint.
