This article explains in detail the underlying logic of the success of NFT projects and the way to break the situation for non-blue-chip NFT projects

1. Background

In April, with the record-breaking transaction volume of moonbirds detonating the market in a short period of time, bayc land is about to issue and lead the blue chips of the yuga club family to skyrocket. Such projects are also gradually becoming popular in the segmented track, and the NFT market as a whole has ushered in a wave of small market.

However, the popularity of the blue-chip market has also exacerbated the serious Matthew effect in the NFT market. Just like the old saying, money often flows to those who are not short of money, and suffering often flows to those who can endure hardship. Corresponding to the NFT market, excellentTickets for high-quality projects go to the pockets of whales and top scientists who are not short of money.

For ordinary investors, the threshold for participating in blue-chip or popular NFT projects is getting higher and higher, although there are certain solutions, such as purchasing tokens of blue-chip projects, NFT fragmentation, NFT pledge, and NFT liquidity platforms. However, except for apecoin, the others have not entered and applied to mainstream NFT trading scenarios and user groups on a large scale. For ordinary investors,In the midst of the high capital threshold, the attack of dimension reduction by advanced technology, and the attack of rising gaswar, it is difficult to ambush and participate in blue-chip projects in advance

Secondly, the life of non-blue-chip small and medium-sized project parties is also difficult. With the background of the big bear market in the overall market, small and medium-sized projects are broken and the public sale of mint is endless. Personally, I feel more deeply about the white list. From 2- I stayed up late every day in March and chatted about pulling people’s heads and livers. Now I have a bunch of whitelists in my hand and I can’t send them away, which also reflects the coldness of small and medium-sized NFT projects.

Although most small and medium-sized projects are indeed making products, they are actually doing sickle things. However, with the gradual improvement of the awareness of NFT players, the use of various high-quality analysis tools, and the lack of liquidity in the bear market, blue-chip projects For problems such as blood-sucking, it is also difficult for the project of cutting leeks to have exposure in the mainstream market. However, there are also a small number of project parties who really want to do something, but in a market with about 300+ project releases every day, how to capture the attention of users with limited resources is a difficult problem

So today I want to analyze what is the underlying logic behind the success of popular projects? How non-blue-chip project parties break the game, as well as some suggestions for crypto novices, are purely personal opinions, and rational discussions are welcome

The overall directory is as follows

• What is the underlying logic of the success of NFT projects?

• Trust issues - how to reduce the cost of trust?

• Value question—what is the unique value that the product brings to users?

• Difficulties and breaking points of non-blue-chip project parties

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So what is the underlying logic of the NFT project? I think the underlying logic of the NFT project isConsensus + Scarcity + Liquiditytext

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2. Influential stars or IP resources

3. Have a capital platform and have the ability to be a market maker

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4. What is the working ability of the project team? Is the roadmap reliable and landable?

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5. Marketing

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6. Official website design

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https://clonex.rtfkt.com/

3. The question of value—what is the unique value that the product brings to users?

The money-making effect of NFT has attracted more and more project teams to join. In addition to popular blue-chip projects, ordinary projects have gradually changed from a seller's market to a buyer's market in February and March.The whitelist is no longer a tool for the project party to play with the user's liversecondary title

1. Investment value

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2. Sentimental value

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3. Equity value

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4. Artistic value

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5. Community value

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4. Difficulties and breaking points of non-blue-chip project parties

First of all, after talking about how the blue-chip project became popular? Let's take a look at how non-blue-chip projects "die". Except for projects that purely cut leeks, they have no background, no strength, and weak marketing capabilities. "in the field" can't even be sent out

So, where are the breaking points for small and medium-sized projects?

Hotness, hotness, and the fuck is hotness, create hotness, create topics, create meme, when there is hotness, there will be hot money pouring in, and when there is hot money, the floor will rise, the floor will pull up, and the fomo mood will drive more people to entersecondary title

1. Airdrop to blue chip holders:

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2. Create memes

The meme point can be understood as the meme culture in Chinese, the combination of products and current hot events, or the creation of interesting and popular marketing. Basically, there are similar meme nfts every month, such as NMSL, Indonesian brother, irenedao beauty photo , domestic conscience and other projects, if there is heat, it means that there is hot money coming in

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3. CC0 protocol

The CC0 protocol means that creators give up a series of rights to NFT, and the public can use it arbitrarily, even as a commercial

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5. "Pengci" celebrity & ip

Celebrities and kol have great influence, let celebrities spread for you by making exclusive celebrity NFT or KOL images or other creative designs

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6. Unique art style:

Qualified aesthetics is the bottom line for the success of NFT, but I personally think that the unique art style that catches people's attention can be recognized by everyone at the lowest cost through the recognizable style symbols in thousands of projects. is the competitiveness of art style

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7. Freemint:

In the case that there are not enough free orders to send, free prostitution is a better way to attract users. You can attract popularity by releasing some freemint quotas, and then retain users through product value rights and interests

Risk: The value of free prostitution users is very low, and quite a few scientists will roll out numbers in batches. If they cannot attract real users through product value, they will face the risk of being prostituted until there is no drop left. It is necessary to design a mechanism to cover the bottom line

To sum up, for the project party, the objective cost of NFT issuance is not high, but the cost of making a good project is very high, which requires the cooperation of various modules such as team, capital, marketing, market value management, and community operation.

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5. Suggestions for new crypto players

The purpose of learning is to expand your cognitive radius, and the result of learning is to narrow your action radius (source - Encrypted Bodhi). Recently, I saw a sentence that was very touching. A mature cognitive system and decisive action ability can It is the ability to support your long-term survival and earn money in the crypto world

Second, what is scarce is not the opportunity, but the principal, which is the signature of one of my colleagues. What attracts me most in the crypto world is that there are 3-4 opportunities to get on the car every month, but there are also countless traps waiting to be harvested You, a stable off-market cash flow is not only the basic guarantee for maintaining life, but also the confidence to start again after each loss.