On February 13th, at 18:30 Eastern Time, the Super Bowl (Super Bowl), known as the "American Spring Festival Gala", came to an end. The Super Bowl is the annual championship game of the National Football League (also known as the National Football League) in the United States, and the winner becomes the "World Champion". This year's Super Bowl was played by the Los Angeles Rams against the Cincinnati Bengals, and the Los Angeles Rams won the championship.

The Super Bowl is far more than just an American football game of more than three hours. For a full week before the start of the game, the organizers, organizers and sponsors will also invite the world's most famous musical artists to hold performances, warm up Compared with the game itself, these performances are more concerned by fans.

Some 36 million U.S. households watched the game, while 29 million tuned in to the halftime musical, according to the data. And many stars also flocked to the scene of this event, such as Dwayne Johnson, Justin Bieber, Matt Damon.

With such a huge attractiveness and audience, appearing in Super Bowl commercials has gradually become an important indicator of a brand's status. Countless companies spend a lot of money just for the advertising time on the Super Bowl. In this year's Super Bowl, in addition to the common advertisements for cars, food, beer, etc., encryption companies also participated. They each spent $6.5 million for their 30-second advertising space.

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FTX

In the FTX ad, comedian Larry David appears as a clumsy time traveler who sneers at several great innovations (wheels, light bulbs, etc.) as he travels through history as a "naysayer" role, and ultimately also maintained a rejection of new-age crypto firm FTX. The final ad pops up with the tagline: "Don't be like Larry. Don't miss out on the next big thing."

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Crypto.com

Crypto.com's Super Bowl ad, starring basketball superstar LeBron James, tells the story of LeBron talking to his teenage self in 2003 about taking on the challenge and becoming a legend. The slogan reads "Fate Favors the Brave".

Ben Lay, Creative Director of Crypto.com, said in a behind-the-scenes video: "At its heart, this is really a story about all of us. We all have to make these big brave decisions that affect our future. And James is a brilliant person. At the same time, he brings a humanity we can all understand. Together we inspire a new generation of builders to create a better version of the Internet."

This also corresponds to the company's philosophy: cryptocurrency and Web3 have the potential to be more fair and equitable, which is an audacious goal that we have been told for years is impossible. Yet we are undaunted and strive to deliver on our promises.

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Coinbase

Coinbase stood out in a lavish, celebrity-studded ad that drew both praise and ridicule from viewers, with polarizing reviews.

While Coinbase was one of the most talked about crypto companies during the competition, it had the simplest ad ever. The ad featured a one-minute QR code on the screen, and people who scanned it would be redirected to Coinbase's website, where they would get $15 in bitcoin for free if they signed up as a new user, while existing Users can participate in $3 million worth of bitcoin sweepstakes.

Unexpectedly, Coinbase's simple approach garnered enormous attention: more than 20 million people tried to access Coinbase in one minute as a result of the ad. This was more than six times higher than the traffic Coinbase had previously handled and overwhelmed the site, causing some users to experience inaccessibility issues.

Edward Snowden commented on this: “Coinbase spent $16,000,000 on a Super Bowl ad to direct people to their site, and $0 to make sure the site didn’t crash within 10 seconds of the ad starting, which is very internet. "

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eToro

An ad for eToro, an Israeli stock brokerage and trading site that was the first to offer its users the ability to trade cryptocurrencies, also appeared at the Super Bowl. The ad was simple, with a theme of “co-investment” — everyone else is involved in cryptocurrency, so why shouldn’t you? There's even cameos from Crypto Doge's mascot Shiba Inu and the Bored Ape Yacht Club.

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Bud Light

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TurboTax

TurboTax is the leading software that provides tax filing services. The most popular feature is that it is easy to use. Even newcomers who file their taxes for the first time can maximize their benefits through its guidance.

Comedian Jason Sudeikis stars in the TurboTax ad. In the ad, a tax preparer asks, “What if… I don’t know how to become a freelancer, but… I invest in cryptocurrencies in my home state of Iowa."

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Mainstream adoption or "cyber Super Bowl 2.0"?

Some analysts see clear parallels between the crypto space and the dot-com bubble.

The 2000 Super Bowl, dubbed the "Internet Super Bowl," featured 14 ads from online companies, which bought 20 percent of the ads, paying an average of $2.2 million. After 2000, however, the "dot-com bubble" subsided, and today only four of those 14 companies are still in operation -- five were acquired and others, such as Pets.com, which thrived during the dot-com boom Closed due to lack of funds.

Many investors are skeptical about this year’s “Crypto Super Bowl” in light of the “Cyber ​​Super Bowl.” Much of this year's crypto advertising has revolved around the "don't miss out" philosophy, trying to lure new investors into the crypto craze.

Anindya Ghose, a professor at New York University's Stern School of Business, believes: "My problem is that when 98% of these cryptocurrencies or NFTs will go to zero in the next few years, it will only crush many small investors. If you are Matt Damon, Paris Hilton, etc., you can afford to lose 5% of your net worth. But for many small investors, 5% or 10% of your net worth is a lot of money. "

John Antil, an associate professor of marketing at the University of Delaware who specializes in Super Bowl advertising, said: "Advertising for an established and expensive event like the Super Bowl can increase legitimacy and trust. The Super Bowl is a smaller, lesser-known brand. "The best tool" for raising awareness, which is especially useful when mainstream perception of cryptocurrencies is at risk."

But Antil did warn that there is a real possibility that the "Crypto Super Bowl" will develop like the "Internet Super Bowl" in 2000.

Some on social media have pushed back on the similarities between the two events, arguing that even with a similar slump in the crypto market, the internet is still hot and active at the moment—meaning that cryptocurrencies may also be in some way in the future. Form health exists.

Coinbase Chief Marketing Officer Kate Rouch echoed this thinking: “We don’t think that, and from what we’ve seen, Super Bowl viewers don’t think that either. The idea of ​​cryptocurrency is about new models of ownership, creativity, and community— Build each other up, not tear them down. The number of crypto ads at the Super Bowl is a signal that crypto is going mainstream and at the center of the cultural zeitgeist. Today is a proud day in crypto history."

According to the "Notice on Further Preventing and Dealing with the Risk of Hype in Virtual Currency Transactions" issued by the central bank and other departments, the content of this article is only for information sharing, and does not promote or endorse any operation and investment behavior. Participate in any illegal financial practice.

risk warning:

According to the "Notice on Further Preventing and Dealing with the Risk of Hype in Virtual Currency Transactions" issued by the central bank and other departments, the content of this article is only for information sharing, and does not promote or endorse any operation and investment behavior. Participate in any illegal financial practice.