World Mobile announces the hiring of Steve James as its new CMO, as James brings new strength to the talented World Mobile team, a decision that marks a massive expansion for World Mobile market and user groups.

Steve James was formerly the head of mass market for Vodafone (Vodafone: a multinational mobile phone operator). During his tenure, he led Vodafone's successful transformation of its mass market positioning, which paved the way for substantial growth in revenue and active users.

World Mobile (World Mobile) CEO Micky Watkins said: "Our goal has always been to achieve the mass market. Currently, more than 3 billion people in the world do not have access to the Internet, banking or digital ID, because the service fees of traditional networks are too expensive." World Mobile's shared economic system makes high network charges no longer an obstacle to surfing the Internet. We need more users to understand and use World Mobile's network. The joining of James is precisely to promote the solution of this problem, introduce and promote the use of a large number of users.

Before James joined World Mobile, he was Marketing Director at giffgaff (a virtual mobile network operator in the UK), head of mass segments at Vodafone, head of brand and advertising at Tesco Mobile, As the director of Pay & Go at O2, he helped these companies stabilize their advantages and expand their market share and user groups.

Speaking about his future at World Mobile, James said, I am delighted to be joining the World Mobile team. Not only have they combined the humanitarian spirit with the decentralized goal of giving back to users, but they are also the only challenger brand in this field, providing a new and fairer operating model for the telecom industry. It's the first step the telecommunications industry has taken in decades. The sharing economy of Airbnb (Airbnb, a sharing economy service website for travel rentals) and Uber (a sharing economy taxi application developer) have disrupted the entire industry, and World Mobile (World Mobile) is also disrupting the traditional telecommunications industry, allowing people to Change the world while making money.

World Mobile (World Mobile) is a successful blockchain mobile network company that has reached cooperation with the Zanzibar government, IOHK (Input Output HK research and development company) and Fulham Football Club. In addition, it has also obtained the accreditation of ITU and the telecommunication license of Tanzania and Zanzibar. World Mobile (World Mobile) is in a period of vigorous development, and the addition of James is undoubtedly the icing on the cake, helping World Mobile (World Mobile) quickly occupy the large-scale telecom market.

World Mobile (World Mobile) has always been committed to doing three key things: connecting people around the world who have not yet connected to the Internet, adding value to the sharing economy that supports the Internet, and large-scale network coverage to narrow the digital divide between people.

Micky further stated that just like cooperating with Fulham Club based on the user growth strategy, the arrival of James will stimulate these three keys. With rich industry experience and passion for customer experience, James is the most valuable contributor in the company, and World Mobile will become one of the leading mainstream blockchain companies.

Currently, many blockchain projects are focusing on the cryptocurrency niche. The appointment of James as CMO can establish World Mobile's leadership in the mainstream field of blockchain and its determination to provide high-quality, inclusive network services to the world.