From NBA to e-sports, sorting out the layout of Crypto in the sports industry in 2021

特邀专栏作者

2022-01-11 12:58

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In the past 2021, the Crypto field and the sports industry have collided many times, and there is still huge room for cooperation in the future.

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In the past 2021, the Crypto field and the sports industry have collided many times, and there is still huge room for cooperation in the future.

In 2021, the impact of the Crypto space on the sports industry is enormous. We have previously reported on a lot of the sports industry related to the crypto space. Therefore, when the Crypto field in the sports industry enters a stage of full-speed development in 2022, we will review the impact of the Crypto field on the sports industry in 2021.

Partnerships

One of the biggest crypto deals in sports to date is the recent Coinbase-NBA partnership, another mega-deal following the NBA’s partnership with Dapper Labs.The deal seems to have inspired other big leagues to get involved in the crypto space and sent a message that real gains can be made in this space。

Subsequently, the WNBA, NFL, and La Liga also joined in, all of which have reached cooperation with Dapper Labs to serve their respective NFTs. The NFL is expected to fully roll out its beta in the coming weeks, and that opens up opportunities for team-specific trades.

NFT has permeated essentially all aspects of the sports industry, and teams are no exception.In 2021, teams from different leagues will have a big fight on NFT. The NBA team can be said to be the leader here, and many teams such as the Hornets, Jazz, Warriors, Bucks, and Cavaliers have joined them.。

In the field of e-sports, the Crypto exchange FTX has provided huge sponsorship, and cooperated with the e-sports organization TSM to rename the organization TSM.FTX. In 2021, it can be said that it is the largest sponsorship received by an e-sports organization. At the same time, Coinbase is also one of the main sponsors in the field of e-sports.

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andSorare dominates European football exploration NFTs and is largely unaffected by NFT rival Dapper Labs。

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Brand Engagement

Adidas and Nike have acted as trailblazers in the Crypto space. Adidas is arguably the more aggressive of the two companies, with Adidas teaming up with BAYC and The Sandbox to launch its own "Metaverse Wearables" product. And Nike has also jumped into the field of wearable products, acquiring OpenSea NFT star project RTFKT to manufacture Nike wearable devices.

Although traditional sports brands such as Nike and Adidas have seized this opportunity in 2021, not all brands and companies that seem to be "naturally fit" can find an easy path.

Big players such as Ubisoft have adopted a tepid response, while other market movers such as EA Sports have opted to remain more cautious.

At the same time, the "gaming" platform DraftKings has carried out a large number of activities related to the Crypto field, cooperating with Tom Brady's NFT platform AutoGraph.io, etc., and cooperating with Polygon to solve scalability problems.

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Athlete Advocates & Advocates

Lionel Messi, one of the biggest stars in sport, made headlines in the crypto space this year with his move from FC Barcelona to Paris Saint-Germain.

Messi agreed to receive an undisclosed portion of his salary from PSG in the form of PSG fan tokens. And Messi issued his own NFT through Ethereum and named it "Messiverse".

Some of the major league figures in American sports also participated, including NFL quarterback Trevor Lawrence, Blockfolio, Odell Beckham Jr., Tom Brady, Shaquille O'Neal, Aaron Rodgers, and many other sports stars.

And in the NBA, top draft star Cade Cunningham of the Detroit Pistons landed a deal with BlockFi. NBA veteran Steph Curry signs with FTX.Curry also bought Boring Ape and has shown great interest in the field。

However, we have to admit that Tom Brady is an important figure involved in the Crypto field. He cooperated with FTX to create AutoGraph.io, and invited athletes from various sports to join and release their own NFT.

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From 2021, FTX has acquired long-term naming rights to the former American Airlines Arena in Miami. And at the end of 2021, the era of Staples Center is over, and Crypto.Com's Arena officially debuts.Sports NFT volume surges as global consultancy McKinsey & Company partners with Sportico。

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andSome interesting tokens also have independent transactions, Tezos has a partnership with Red Bull’s Formula 1 racing team, and Algorand has deals with virtual Le Mans and driverless racing leagues.

While there are often bright spots that make headlines in 2021, there are also difficulties as challenges, with European football clubs Barcelona and Manchester City both having to suspend the progress of their Crypto partners due to controversy.

The original text comes from bitcoinist, compiled and organized by Blockchain Knight, the English copyright belongs to the original author, please contact the compiler for Chinese reprint.