GameStop Enters Crypto, Forms New Division to Develop NFT Market

念银思唐

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2022-01-07 03:22

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Its stock price soared 31% in response, reaching $170 at one point.

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Its stock price soared 31% in response, reaching $170 at one point.

This article comes fromDecrypt, original author: Jeff Benson

Odaily Translator | Nian Yin Si Tang

According to the Wall Street Journalto reportIf you spotted an Easter egg in a GameStop job ad, congratulations. As it turns out, the video game retailer is indeed getting into the crypto space.

to reportJob Offers, people familiar with the matter said, GameStop is forming a unit to develop the NFT market and establish cryptocurrency partnerships, thereby promoting the company's entry into the encryption field, as the company tries to turn around its core video game business.According to the source, GameStop employs more than 20 people to run the department. The division is building an online hub for buying, selling, and trading NFTs of virtual video game merchandise, such as avatar clothing and weapons. Additionally, the company is asking selected game developers and publishers to list NFTs on its marketplace when it launches this online hub later this year. At the end of October, the company announcedJob Offers

, seeking someone with "experience in Ethereum, NFT, and blockchain-based game platforms" to serve as its Web3 game lead. It is reported that GameStop had already launched an NFT platform for its upcoming NFT platform at the time.

Formed a team of experts

Affected by this news, GameStop (GME) stock price rose 31% in after-hours trading, once reaching $170, the highest point in nearly a month.Job OffersGameStop's entry into the encryption field is also a "general trend" to a certain extent-famous video game publishers such as Ubisoft have begun to add NFT to their games. The NFT inside the game brings the possibility of game interoperability, and players can also profit by trading rare items.In fact, rumors that GameStop will enter the NFT field have been circulating for nearly a year. In April 2021, the company posted on its websiteJob Offers, to hire an analyst who understands cryptocurrencies, blockchain and NFTs. Last May, one of the company's。

Confirmed that it is looking for “excellent engineers (solidity, react, python), designers, players, marketers and community leaders” to join the Ethereum NFT project. Last November, following industry speculation that Loopring would participate in the market,renewIts token price has tripled

Additionally, Gamestop's NFT portal has recently been

renew

, which now supports creator registration, appears to be preparing for the launch of the platform.

The website opens the registration form for creators, with several questions, including what the NFT creator wants to be called, and gives the following description options: Independent artist/creator/game dev/meme lord/Company/brand/game studio/IP holder. Gamestop also asked creators if they had a website and team, and whether they had ever created NFTs, and asked creators to provide Ethereum wallet addresses.