Driven by CryptoPunks, the crypto circle has set off a craze for avatar-like NFTs since August, and the grand occasion will not be repeated here. More than 4 months have passed, and the avatar NFT has not "bursted" as some people predicted. On the contrary, the consensus of leading projects such as CryptoPunks and Bored Ape Yacht Club (BAYC) is getting stronger and stronger (within the circle and expanding the circle), and at the same time the status of the second echelon projects is becoming more and more stable, and various new projects emerge in endlessly and are sought after. It is said that the popularity of avatar-like NFTs has risen instead of falling. On December 22, the floor price of BAYC surpassed that of the previous leader, CryptoPunks, fully reflecting the development potential of the "young people".

It can be said that now is still the prime time for avatar NFT projects.

In addition to the above two projects, what other NFT avatars are following closely? Today, Odaily will introduce Doodles, which has been performing well in data.

Doodles is a community-driven collectible project with a circulation of 10,000 pieces, mainly based on the design of Burnt Toast's works.Each Doodle allows its owner to vote on experiences and activities paid for by Doodles community funds.

According to the data of NFT data platform NFTGO, the current market value of Doodles is 81.75 million US dollars, with a total of 5399 holders, the floor price is 4.39 ETH, and the historical trading volume is 136.56 million US dollars.

From the soaring gas triggered by the public offering to the recent transaction volume exceeding 100 million US dollars, Doodles has always been popular (although not to the extent of BAYC), and it can be regarded as an avatar NFT project with good comprehensive strength. Next, let’s talk about Doodles’ worthwhile reference for other projects from the aspects of design and operation, as well as its shortcomings.

1. Design level.The image of Doodles is mainly based on the work of illustrator Burnt Toast. Illustrator Burnt Toast, whose real name is Scott Martin, is from Ontario, Canada. Scott's work has been described as "playfully cynical", mixing bright, fun designs with sometimes dull undertones. In Scott Martin's illustrations, thick strokes and soft shapes can often be seen. Whether it is depicting characters or daily necessities, they are as soft as noodles, cute and interesting. Scott is an internationally renowned artist and freelance commercial illustrator. His designs have been featured in numerous publications and events around the world, and his client list includes Google, Facebook, Dropbox and Red Bull, among others.

The image design of Doodles can be said to have a strong personal style and a high degree of recognition. At the same time, because of Scott's personal popularity, the project itself has a certain fan base.

But I personally think that the image of Doodles is more than cute, not amazing (compared to BAYC's special), social attributes are enough, but collection attributes are not enough. Therefore, at the overall data level, the floor price and historical trading volume of Doodles performed well, but a single NFT did not sell at a very high price.

As far as avatar NFT projects are concerned, the "design" that gives people the first impression can be said to be very impressive. Most avatar NFTs need to be unique in design, and it is best to cooperate with well-known designers, so that the fan base will be wider.

2. Operational level.Operationally, Doodles is excellent.

First of all, during the sale, the gas fee of Ethereum broke through 7000 gwei when Doodles was released to the public, triggering Gas War. Doodles' whitelist sales (open only to early Discord community members) and public sales (filtering out bots and whales) allowed Doodles to form a cohesive and strong community in the early days. Doodles currently has 120,000 Twitter fans, and about 23,000 Discord members. It can be said that most of them are loyal fans of Doodles and users who are willing to hold or follow for a long time.

Secondly, in terms of the team, in addition to the artist Burnt Toast, the founding team of Doodles also includes Evan Keast and Poopie who worked for Dapper Labs and participated in the marketing and development of CryptoKitties. They are experienced in both project creation and NFT operations. It can be said that many fans are also directed at the founding team of the project.

Finally, in terms of the circle-breaking effect (broad consensus), many NFT KOLs have expressed their love for Doodles on their personal social media, which has also attracted a large number of their fans to this new project.

In general, the success of an avatar-like NFT project is the result of the joint efforts of multiple parties. In addition to the aesthetic value of the project itself, it is also inseparable from the support of marketing and operations. If we can further develop its functions at the product level, expand the usage scenarios, and allow users to play and interact (such as "monkeys make monkeys"), presumably Doodles will correspond to greater development space.

Finally, NFT enthusiasts may want to ask, do Doodles still have purchase or investment value?

According to the data from the NFT data platform NFTGO, in the past week, Doodles has been trading quite frequently with giant whales, ranking second among the most popular NFT projects among giant whales today. The offering price of Doodles is 0.123 ETH. The floor price rose to 1.5 ETH during the public sale, and the current floor price is about 4.39 ETH. With the continuous popularity of a number of classic NFT avatar projects and the strengthening of the NFT consensus, Doodles has at least a certain value support, which is a good choice for lovers of this style of painting.