Adidas and Nike are vying to enter the game, and Crypto has entered the sports industry in the past week
As 2021 draws to a close, let's review the major news in the Crypto field related to the sports industry that happened in the past week, and you may find the information you want to get from it.
New Zoomph NBA Sponsorship Report Shows Crypto Firms Gaining Market Share
Sponsorship ROI and audience data measurement company Zoomph regularly publishes sports sponsorship data. This week, the company's "NBA First Quarter Report" covers sponsorship data for the first quarter of NBA games, which runs from mid-October to the end of November.
Sponsors in this report mention food and dairy, financial sector, Crypto, and NFT-related businesses, including FTX.US, Crypto.com, and Socios.
Socios leads in frequency of social media sponsorships, as well as total reach and overall brand valuesecondary title
Coinbase partners with Kevin Durant
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Nike Acquires RTFKT, Adidas Releases First Batch of NFTs
Adidas, one of the most recognizable sports brands in the physical world, has been making headlines lately, with heavyweight rival Nike unwilling to be left behind. this week,Nike Acquires Metaverse Fashion Clothing Brand RTFKT。
Meanwhile, Adidas released their first batch of NFTs this week and they sold out in an instant, the platform tried to limit NFTs to two per person, but when unable to limit KYC users to a cryptographic address to execute smart contracts, This becomes very difficult.
This left one consumer with 330 NFTs while many others left empty-handed.secondary title。
Orange Comet's partnership with the Seattle Krakens has some eye-popping content
The Seattle Kraken have reached a partnership with the emerging NFT platform Orange Comet, but they are currently facing some questions about the sustainability of NFT.
One topic worth watching here, considering the sponsorship deal for Seattle's brand new stadium, "Climate Pledge Arena." Kraken insisted on fair due diligence, while Orange Comet said they used the Avalanche blockchain, which is a more sustainable alternative to traditional ethereum, although some may not see it that way.
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MMA releases NFT
Cannabis is a hot topic in all major sports, especially in a competitive sport like MMA. Former UFC fighter Elias Theodorou fought rival Brian Baker this weekend to become the first athlete to be approved to use medical marijuana and win his first bout Victory in the North American competition.
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FTX Adds New Sports Partner Golden State Warriors
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NWSL Makes Voyager Digital Its First Ever Crypto Sponsor
The Women's National Soccer League is growing rapidly, and clubs that have recently joined the league are doing well.The alliance partnered with crypto exchange Voyager Digital this past week, the alliance’s first Crypto partner, other partners include Budweiser, MasterCard, Nike, Verizon and more.
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