"Huobi University" Wang Xijian: Blockchain will become an important support in the innovation process of live e-commerce

特邀专栏作者

2021-01-15 02:10

This article is about 2865 words, reading the full article takes about 5 minutes

"The live broadcast industry has developed rapidly in the tide of the digital economy, forming a new wealth creation model. Digital technology, digital business models, and digital economic models have played a huge supporting role in the innovation

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On January 7, 2021, at the "Riding the Wind" Yu Jianing's New Year's speech, as a guest, Wang Xijian, founder of Ruichang Big Data Research Institute, shared his thoughts on combining blockchain technology with the live broadcast industry to explore the epidemic Changes and possibilities of business models in post-society.

In Wang Xijian's view, the science and technology centered on the blockchain and the Internet of Things have created a new type of Internet that allows the data stored on the blockchain to be tampered with and can be permanently recorded on the blockchain Internet. The live broadcast e-commerce industry quickly passed the stage of barbaric growth and entered a stage of benign development.

At the same time, the post-coronavirus social business model will surely focus on innovation. Looking to the future, business is moving towards a model of entrepreneurship and innovation involving the participation of all the people. Based on blockchain technology, the live broadcast platform, anchor organization, supply chain product selection platform, traffic platform and other segments of the live broadcast e-commerce industry chain create a new business model. Let everyone who wants to start a business, participate in work and invest in a fair opportunity.

The following is the essence of Wang Xijian’s speech:

Hello everyone, I am Wang Xijian, and my friends gave me a title: the innovative little prince of the live broadcast e-commerce model.

What kind of coincidence made me lucky to enter the industry of live broadcasting e-commerce, which is an outlet for cross-border resource integration in the Gengzi Year?

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Blockchain deposit certificate saves the live broadcast industry where true and false are mixed

Last year, my friend bought a pair of trendy brand women’s shoes on a live broadcast e-commerce platform on Double 11. The original price of a pair of trendy brand women’s shoes was 40% off. After the arrival of the goods, my friend immediately verified the authenticity with the anti-counterfeit buckle on the official website. The verification code of the left foot is authentic and correct, but the verification code of the right foot has not passed, so it is impossible to confirm that the shoes on the right foot are genuine. The seller says it is genuine, and you can choose to return it without reason. What would you do? My friend left these shoes.

She said that I spent 6,000 to wear a 10,000 trendy brand. And one of them is definitely real, at least it is worth 5,000, and even if the other one is a high imitation, I only spent 1,000, but what if the other one is also real?

And how does the merchant's business plan work? Before Double 11, the merchant obtained the online distribution rights of a trendy brand of shoes through a friend. Purchased 10,000 pairs of trendy brand women’s shoes, and offered a 40% discount on the day of Double 11 to attract traffic. The drainage plan calculated a huge loss of more than 40 million.

The merchant approved another order to Putian, Fujian, ordering 10,000 pairs of high imitation versions of the same trendy brand women's shoes at a unit price of 300 yuan, and exchanged 20,000 fashion brand women's shoes for identity.

The unit price of each pair of trendy women’s shoes is 6,000 yuan, the sales volume is 20,000 pairs, and the sales volume is 120 million yuan; the cost price is 9,000 yuan for the genuine product, and 300 yuan for the high imitation version. The total cost of 20,000 pairs is 93 million yuan, and the net profit is 27 million yuan. At the same time, this trendy shoe promotion attracted 20,000 high-net-worth people to the live broadcast room, driving the sales of other products and creating tens of millions of profits.

If the live broadcast e-commerce develops in this way of mixed sales of real and fake, will it collapse?

With the repeated raging of the new crown epidemic, online sales are the inevitable product and development trend of the times. Is there any way to make the live broadcast e-commerce industry quickly pass through the barbaric growth stage and enter a benign development stage?

Science and technology will promote the progress of human civilization. The science and technology centered on the blockchain and the Internet of Things have created a new type of Internet that allows the data stored on the blockchain to be tamper-resistant and can be permanently recorded on the blockchain Internet. Users can store the information of product counterfeiting on the blockchain at the first time, make the counterfeiting information public, and initiate anti-counterfeiting lawsuits at the same time.

This is the origin of my acquaintance with live broadcast e-commerce. It is also a case of digital technology serving physical industries.

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Blockchain empowers live e-commerce supply chain

Does digital technology only have the strength of these three axes? Let me talk to you about the story of Simba bird's nest.

Simba's personal live broadcast sales on Double 11 were 3.293 billion, and Simba's team live broadcast sales were 8.8 billion. But Simba fell on a bottle of bird's nest. The price of this bird's nest is 258 yuan, and a total of 57,820 orders have been sold, with a total sales of 15,495,760 yuan.

Wang Hai, a famous counterfeiter, pointed out that the bird’s nest sold by Simba is sugar water, and the price is 258 yuan per box. There are 15 bottles in each box, and the unit price of each bottle is 17.2 yuan. The OEM cost price is 4.2 yuan per bottle. After Simba briefly denied it, he immediately proposed a plan of 61,983,040 yuan for one fake and three compensations.

This live broadcast e-commerce drama staged on Double 11 is still waiting for the investigation and handling results of various departments of the public security department. The products of live broadcast e-commerce have such serious quality problems, where is the problem?

In fact, Simba's bird's nest is sold in the live broadcast room of the Simba team's live broadcast team. The bird's nest sold on the day of the live broadcast was selected from thousands of products by Simba's supply chain selection platform "Xinxuan".

The most important core of winning live e-commerce is whoever masters the supply chain will obtain the wealth code.

Through digital technologies such as the Internet of Things, 5G, blockchain, and smart contracts, we have built a scientific and rigorous supply chain product selection platform to provide every consumer with a safe product check link, and provide a reliable supply chain for anchor organizations. goods platform. Our innovative supply chain product selection platform can also realize efficient supply chain financial services through digital technology, and solve the trust and settlement problems between anchors and manufacturers. Therefore, the innovation of digital technology plays a very obvious role in the product supply chain of live e-commerce.

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Blockchain has created a new digital industry model and digital economic model

The new crown epidemic in 2020 has changed people's working methods, living habits, consumption and shopping methods, etc. Commercial complexes all over the world suffer from a dismal flow of people, causing huge losses in physical businesses and service industries. However, the live broadcast e-commerce industry has sprung up suddenly, and the era has once again brought opportunities for entrepreneurship and innovation.

With the vigorous development of live broadcast e-commerce in one year, all provinces and cities across the country are actively promoting the construction of local live broadcast bases and the development of live broadcast e-commerce. Enterprises across the country are also investing heavily in the establishment of live broadcast e-commerce enterprises. This has greatly increased the operating threshold for live broadcast e-commerce.

It is very difficult for an ordinary person to quickly become an Internet celebrity anchor, and the risk for an enterprise to invest in the field of live e-commerce is even greater. However, driven by digital technologies such as 5G, VR virtual reality, AI artificial intelligence, big data, and blockchain, we have created a new digital industry model and digital economic model.

Our live broadcast base has created a limited partnership enterprise model in which ordinary people and grassroots anchors participate together through smart contracts on the blockchain. Through the digital economic model, an innovative business model in which ordinary people and anchors jointly invest, divide operations, and share benefits is realized.

The live broadcast industry has developed rapidly in the tide of the digital economy, forming a new wealth creation model. Digital technology, digital business models, and digital economic models have played a huge supporting role in the innovation process of live e-commerce.

Create a new business model in subdivided areas such as the live broadcast platform, anchor organization, supply chain product selection platform, and traffic platform of the live broadcast e-commerce industry chain. Let everyone who wants to start a business, let everyone who wants to participate in work and investment can get a fair opportunity.

Yu Jianing's "Riding the Wind" New Year's Eve speech was hosted by Huobi University and shared live at the Hangzhou Grand Theater. In a 3-hour speech, Yu Jianing, the rotating chairman of the Blockchain Special Committee of China Communications Industry Association and the president of Huobi University, focused on the theme of "Riding the Wind" and focusing on "Blockchain and Blockchain" in the next ten years. "Digital assets" is the core of the digital era, sharing the latest observations and in-depth thinking on cutting-edge trends.

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Huobi University also invited a number of outstanding alumni, starting from their own industries such as live broadcast e-commerce, catering, film and television, games, etc., to share what they see, think and feel about using blockchain technology to empower traditional industries.

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