Blockchain empowerment, helping new retail to upgrade in an all-round way
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1. What is New Retail?
What is new retail? On October 13, 2016, Jack Ma proposed this new term at Alibaba's Yunqi Conference. Regarding new retail, he expressed it this way: "E-commerce may soon be eliminated. Pure e-commerce is a traditional concept. In the future, there is only new retail. Offline enterprises must go online, and online enterprises must go offline to establish a new retail model together with logistics, so that the inventory of enterprises can be reduced to zero, so as to achieve the essence of logistics.”
In fact, in layman's terms, new retail is the use of Internet technologies, such as big data, cloud computing, artificial intelligence, etc., to combine online platform traffic with the real consumption experience of offline physical stores, and then link the logistics system to allow consumers to enjoy High-speed, convenient, and realistic consumption process and consumption experience. For enterprises, it can effectively reduce inventory pressure, make full use of funds, and achieve efficient operation. It truly breaks the restrictions of consumption scenarios and realizes the connection and unification of people, goods and markets.
Just a few months after the concept of "new retail" was put forward, that is, in 2017, major Internet giants and retail companies have deployed in the field of new retail, fresh retail, unmanned retail, convenience stores, supermarkets and other industries have been in the limelight for a while. No two, the momentum of investment and financing is strong, and the number of new companies related to new retail is also rising rapidly. This year is also known as the "first year of new retail".
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2. Blockchain application
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01 Commodity traceability
As we all know, blockchain has the characteristics of transparency and traceability due to its chain structure and distributed storage characteristics. In essence, new retail is based on the Internet, through big data and other technologies, to upgrade and transform the production, circulation and sales process of commodities. During this process, ordinary people can only access more convenient retail services and consumption experience.
If the blockchain is combined with new retail, the transparency of product information can be achieved. By packaging product-related information on the chain, the blockchain will record the real life trajectory of each product, and consumers can trace the source of each product through relevant smart terminals, which is a good relationship between merchants and consumers. consumption relationship and form a good consumption ecology, which plays a huge role.
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02 Convenient logistics
Traditional logistics is inefficient, prone to errors, and consumes a lot of manpower and material resources. Just like the "Double 11" every year, due to the surge in the transaction volume of various e-commerce platforms, the business volume and workload of express delivery personnel have also increased dramatically. Therefore, while ensuring efficiency, the error rate of manual sorting of packages is bound to be high. New retail aims to break this situation through artificial intelligence scheduling, improve logistics efficiency, and reduce the error rate of parcel sorting.
The blockchain technology is a supplement to the blessing of artificial intelligence logistics. The blockchain can track transaction records and process transaction information through the chain. Effectively reduce problems such as false signatures, lost packages, wrong receipts, and information leakage during logistics and transportation, reduce communication costs, and improve the efficiency of courier personnel.
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03Manufacturer's cost controllable
The manufacturer's inventory has always been the "pain point" of the industry. How to say? The oversupply and the inability to sell goods at a high price will lead to low or even negative profits of the manufacturer, poor capital turnover, and difficulties in the operation of the manufacturer. Supply is less than demand, goods are in short supply, prices are rising, and profits are doubling. At the same time, because the goods cannot be produced, the huge profits are missed, which is a pity.
With the support of big data technology, new retail can help manufacturers to produce products on demand to the greatest extent based on data analysis such as people's purchase preferences and purchase time nodes, which can not only efficiently meet consumers' consumption needs, but also ensure that manufacturers normal operation and profitability, and maximize benefits.
What kind of help does the blockchain have for the cost control of new retail enterprises? The biggest feature and greatest value of blockchain technology is the assetization of data on the chain. That is what we call the value Internet era. Because all data on the blockchain is data that has been confirmed and verified by all nodes, such data is credible, unique and valuable.
This can solve the problems of capital turnover and business operation caused by the need for advance payment when the manufacturer receives the order. By verifying the validity of the contract orders on the chain, the manufacturer can obtain a certain loan to carry out normal production and operation, so as not to let "a penny stump the hero".
On the one hand, it ensures that manufacturers produce on demand, and on the other hand, they ensure their normal capital turnover. This is of great significance for the healthy operation of enterprises and controllable costs. At the same time, it is also of great benefit in actively responding to national policies, vigorously supporting the healthy development of small and medium-sized enterprises, and promoting the prosperity and development of my country's commerce.
Note: All pictures in this article are from the Internet, intruded and deleted
Note: All pictures in this article are from the Internet, intruded and deleted
