Before the U.S. midterm elections, media outlets including CNN and CNBC entered into commercial partnerships with Kalshi and Polymarket

Odaily Report: Before the U.S. midterm elections (November 3), media outlets including CNN, CBS News, Dow Jones, and CNBC entered into commercial partnerships with prediction market platforms Kalshi and Polymarket, and cited election trading odds in their reporting. Dune data shows that election-related trading volume on the two platforms was approximately $1.5 billion. CBS News announced that Kalshi became its prediction market sponsor; CNBC disclosed that its partnership with Kalshi involves customer acquisition revenue sharing and a minority equity investment; The Wall Street Journal features a Polymarket odds column on its homepage. Fox and CNN stated that they will not broadcast odds during live coverage on election night.