Bank of America Securities Reiterates Meta "Buy" Rating, $810 Price Target

Odaily News: Bank of America Securities has reiterated its "Buy" rating and $810 price target for Meta following the Meta Connect 2026 conference, believing that the newly launched personal agent Muse is becoming an important pillar of the company's consumer AI strategy. The institution noted that Muse has already gained initial user growth and has established partnerships with Walmart, Best Buy, Shopify, Expedia, and Instacart. It will also be integrated into smart glasses in the future and gradually expand across Meta's products and Reality Labs devices, potentially addressing the shortcomings of its hardware in smart assistant functionality.

On the monetization front, Meta plans to charge commissions on transactions completed through Muse, adding a new revenue stream. However, the company has not yet officially set a commission rate, and the related revenue contribution remains at an early stage. The scale of monetization and conversion effectiveness still require further observation.