SK Hynix's China e-commerce flagship store closes? Behind the contraction of its consumer storage business, SK Hynix China responds: internally verifying information with relevant parties
Odaily News: On August 24, consumers discovered that the "SKhynix Flagship Store" had posted a notice of business termination on its store homepage, with plans to voluntarily cease operations on September 9, 2026, and all products in the store have been removed. As of August 25, the store can no longer be directly searched on the Taobao platform. Public records show that this store previously primarily sold SK Hynix-branded consumer-grade solid-state drives, and its operating entity is listed as Tianjin Hailishi Technology Co., Ltd. According to Tianyancha, the company was registered in July 2020 with a registered capital of 1 million yuan, and its business scope covers technical services, electronic product sales, etc. Public business registration information does not currently indicate any equity, controlling, or direct affiliation relationship with SK Hynix headquarters or its China region.
SK Hynix China told China Newsweek that after verification, the "SKhynix Flagship Store" is not directly operated by the company. As for the reasons for the store closure, the operation or authorization status of other related e-commerce stores, and warranty arrangements for historical orders, SK Hynix China stated that it is currently verifying information internally and with relevant parties, and no further information is available at this time.
It is worth noting that this store closure incident has once again sparked speculation that SK Hynix is scaling back its consumer storage business. In January of this year, there were market rumors that SK Hynix planned to discontinue consumer storage products and exit the consumer DRAM and NAND business. On January 14, an SK Hynix representative publicly denied this, stating that the company "currently has no plans to explore or pursue an exit from its consumer products business." (China Newsweek)
