Trump Media Terminates CRO Treasury Company Plan, Abandons Direct Prediction Market Integration
2026-08-07 21:07
Odaily News: Trump Media & Technology Group, the media company owned by U.S. President Donald Trump, has terminated the CRO treasury company initiative backed by Crypto.com and abandoned its broader digital asset partnership with Crypto.com. Trump Media, Crypto.com, and Yorkville Acquisition Corp. have agreed to terminate the related service agreements and digital asset product plans.
The three companies stated that the decision was driven by the current market environment, as well as shifts in business and stakeholder priorities. The existing Truth Social Funds ETF will remain unchanged, and Trump Media will also abandon the direct integration of prediction markets into Truth Social, instead promoting Crypto.com's prediction market products to users through marketing partnerships.
Trump Media interim CEO Kevin McGurn stated that the digital asset treasury company market has become increasingly competitive over the past year, and the prediction market business has likewise grown crowded. As a result, the company will scale back its related initiatives and pivot toward a distribution and data partner role.
The three companies stated that the decision was driven by the current market environment, as well as shifts in business and stakeholder priorities. The existing Truth Social Funds ETF will remain unchanged, and Trump Media will also abandon the direct integration of prediction markets into Truth Social, instead promoting Crypto.com's prediction market products to users through marketing partnerships.
Trump Media interim CEO Kevin McGurn stated that the digital asset treasury company market has become increasingly competitive over the past year, and the prediction market business has likewise grown crowded. As a result, the company will scale back its related initiatives and pivot toward a distribution and data partner role.
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