Odaily Planet Daily reported that according to Bloomberg, citing people familiar with the matter, Tether is planning to launch a new stablecoin called USAT on the video sharing platform Rumble.

According to reports, this move is a key strategy taken by Tether to seize and expand its market share in the United States. Rumble is a video platform with a large number of users in the United States and is often regarded as a competitor to YouTube.