Chiliz Group has announced the acquisition of a 51% stake in globally renowned esports club OG Esports, formally taking control of the team. The company plans to expand the team, broaden its commercial footprint, and strengthen fan engagement. Following the acquisition, OG co-founder Xavier Oswald will assume the role of CEO, while Johan "n 0 tail" Sundstein and Sébastien "Ceb" Debs will initiate new strategic initiatives to further strengthen OG's competitive foundation.
Founded in 2015, OG became the first team to win two consecutive Dota 2 International titles, later expanding into other sports such as Counter-Strike, Honor of Kings, and Major League Baseball. Their $OG Fan Token, launched in 2020, surpassed a $100 million market capitalization. With the acquisition, Socios.com will become the exclusive platform for the $OG Fan Token, a flagship use case for the fan economy, exploring additional application scenarios such as ticketing, merchandise, venue rights, and revenue sharing.
Chiliz Group said it will leverage its global network covering more than 80 top sports organizations to help OG expand into the international market and push the fan token ecosystem into the 2.0 stage.
