Odaily Planet Daily reports that Story, the AI-native infrastructure and programmable IP blockchain, announced that it will serve as technical support for the launch of a consumer digital advertising (RWA) project in partnership with the Hangzhou Cultural Property Exchange, Lanxess Media, and Web3 accelerator Starbase. The project will split 2,000 minutes of advertising inventory from the "Big Stupid Screen" at Hangzhou Guoda City Plaza into 800 digital assets, mapped to the Story Chain. Users can purchase digital assets to obtain a corresponding share of the Big Stupid Screen's advertising rights. According to the Hangzhou Cultural Property Exchange, the project will begin sales at 10:00 AM on August 8th.

This compliant issuance promoted the standardized on-chaining of offline advertising resources for the first time. It was also the first RWA model in the cultural communication field in mainland China jointly promoted by state-owned enterprises, compliant platforms and Web3 infrastructure, laying the foundation for Story to continue to expand its IP RWA compliant ecological network in the Asian market.