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Bloomberg analyst: Whiskey maker Heritage's smart move to accept Bitcoin payments

2025-05-16 12:52

Odaily News Eric Balchunas, senior ETF analyst at Bloomberg, wrote on the X platform that the strategy of whiskey maker Heritage to accept Bitcoin payments and deposit profits into the company's treasury is wise. If a company plans to create a Bitcoin reserve, it might as well acquire Bitcoin by accepting Bitcoin payments, so that it can increase sales by having loyal Bitcoin fans buy your products because your company accepts Bitcoin.