Odaily News Australian listed music company Vinyl Group has acquired the assets of London-based Serenade, a platform focused on digital and physical collectibles, in an equity deal valued at up to $1.6 million. Vinyl Group CEO Josh Simons said the company launched its own site last year, which aims to replicate the "crate-digging" experience in digital form. The acquisition marks the company's expansion into the UK and European markets, while enhancing its offering in the digital collectibles space. "Our plan has always been to expand Vinyl.com's offering to include music merchandise, digital collectibles, and experiences that connect fans and creators, and the acquisition of Serenade is the next step in that process," Simons said. Under the terms of the agreement, Vinyl has paid $553,000 upfront for equity, with a further $1 million contingent on revenue and profitability targets. (Decrypt)