Odaily News Company (formerly Twitter) may lose up to $75 million in revenue as more and more advertisers withdraw. Internal documents revealed that Xs situation was more difficult than previously known. The filing lists more than 200 ad units from companies including Airbnb, Amazon, Coca-Cola and Microsoft, many of which have stopped or are considering pausing advertising on the social network. The documents come from Xs sales team and are intended to track the impact of all advertising outages this month, including those that have been paused as well as those that may be at risk. X recently stated in a statement that it may affect revenue of US$11 million, and the exact number will fluctuate. The advertiser exits come in the fourth quarter, typically the strongest quarter for social media companies as brands roll out holiday sales for events like Black Friday and Cyber ​​Monday. In the fourth quarter of 2021, before Elon Musk took over, Twitter recorded revenue of $1.57 billion, nearly 90% of which came from advertising. Leesha Anderson, vice president of digital marketing and social media at advertising agency Outcast, said its clients gradually stopped spending on X after Elon Musk took over the company and found alternatives on platforms like LinkedIn and TikTok. (New York Times)