Jay Chou's fashion brand PHANTACi collaborates with Highstreet to launch PHANTACi Peninsula.

Odaily News: Jay Chou's fashion brand, PHANTACi, has reached a collaboration agreement with the metaverse platform Highstreet. The two parties will launch a unique area called PHANTACi Peninsula in the Highstreet World to provide fans with innovative interactive experiences, including virtual world landmarks and immersive shopping.



PHANTACi Peninsula will also offer unique nostalgic spots, combining music and VR to guide visitors on a virtual river journey, spanning different stages of Jay Chou's career. (Cointelegraph)