Game advertising implant company Anzu raises $48 million in Series B funding, led by Emmis Corporation.
2023-06-29 15:05
Odaily News: Game advertising integration company Anzu announced the completion of a $48 million Series B financing round, led by Emmis Corporation. PayPal Ventures, Evolution, Simon Equity Partners, Bandai Namco Entertainment 021 Fund, and others participated in the investment. The funds from this round of financing will be used to expand cooperation with more AAA games and high-quality content providers.
According to previous reports, in March 2022, Anzu announced the completion of a $20 million financing round, led by NBCUniversal and HTC, with Sony, WPP, Riot Games co-founder Marc Merrill, and the Chicago Bears participating. The funds from this round of financing will be used to work with HTC to build virtual reality products and expand the team's size. It is reported that HTC is creating the Viverse metaverse. Itamar Benedy, co-founder and CEO of Anzu, said that the company hopes to test new ad formats for use in the metaverse.
According to previous reports, in March 2022, Anzu announced the completion of a $20 million financing round, led by NBCUniversal and HTC, with Sony, WPP, Riot Games co-founder Marc Merrill, and the Chicago Bears participating. The funds from this round of financing will be used to work with HTC to build virtual reality products and expand the team's size. It is reported that HTC is creating the Viverse metaverse. Itamar Benedy, co-founder and CEO of Anzu, said that the company hopes to test new ad formats for use in the metaverse.
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