现实版「黑鏡」Pumpfun Go：40元舔廁所，1.4萬美元腦門紋logo

Original by Odaily Planet Daily (@OdailyChina)

Author: Golem (@web3_golem)

If someone offered you 4000 yuan, would you be willing to lick a bathroom floor?

At first glance, most people would feel offended, as if their dignity had been trampled. But upon calming down, inner hesitation inevitably creeps in—"Just this once, sacrificing a bit of dignity seems worth it."

This is not a scene from a psychological experiment film, nor a fictional moral dilemma, but a real bounty appearing on the task platform Pumpfun Go. If you were seriously conflicted over 3000 yuan just now, let me tell you that someone else has already gotten down on their hands and knees faster than you, and the actual reward was not 4000 yuan, but about 40 yuan (5.63 USD).

A submission video of a man licking a gas station bathroom floor

Licking a toilet is just an ordinary bounty task on Pumpfun Go. More extreme ones include: eating live insects, quitting your job in front of your boss, forehead tattoos, and the ultimate task—suicide (1000 SOL, worth approximately $700,000).

(Suicide bounty)

Here, the wealthy use money to purchase novelty and humiliation, the poor trade their bodies and dignity for survival, and the audience consumes it all with relish from behind their screens. When "we need money" becomes the most powerful currency, how low can the bottom line of human morality go?

Pumpfun Go: Pay Anyone to Do Anything

Pumpfun Go is a new product launched by the overseas Meme coin launch platform Pump.fun in early June. Its slogan is brutally simple: Pay Anyone to Do Anything.

On Pumpfun Go, anyone can anonymously create bounties, and anyone can anonymously complete tasks and submit evidence (mostly videos) to compete for the rewards. Payments are made in cryptocurrency. To prevent creators from backing out, the platform requires the full reward to be held in escrow in a third-party account at the time of task creation. Finally, the officials review all submitted evidence based on the criteria set by the creator and decide who gets the bounty.

According to official data, within less than a month of launch, 238 bounty tasks have been posted on Pumpfun Go. Bounties worth $605,000 have been claimed by task completers, and pending tasks amount to $225,000, with an average bounty of $3,487 per task.

The highest bounty currently available (approximately $56,000) is posted by an online gambling platform. It requires challengers to summit Mount Everest and place a bet on the platform. The second-highest bounty (approximately $28,000) is posted by a Meme project, requiring challengers to run a full marathon wearing a "memecoin" mascot costume and break the world record of 3 minutes 14.46 seconds for a mascot running a marathon. The third-highest bounty (approximately $26,000) requires challengers to visit the match venues for each team participating in the World Cup, film a video, and shout " $WORLDCUP2026 COIN TO THE MOON".

The highest bounty tasks on Pumpfun

In fact, most bounty tasks posted on Pumpfun Go are related to promoting Meme coins. Pump.fun launched this product primarily to incentivize players to build up Meme coins and unlock more gameplay.

For example, the NEET community, themed around "decadent culture," posted a $14,000 bounty for organizing a NEET parade in New York, and a $3,000 bounty for quitting a job in front of the boss. The FITNESS community, focused on health, posted a $150 bounty for doing 100 push-ups in 60 seconds. The CHANCE community, centered on charity, posted a $1,500 bounty for organizing a trash cleanup activity.

Five challengers shared the $1,500 bounty posted by the CHANCE community

But these may be the only "humane" aspects of Pumpfun Go. The majority of the remaining tasks are filled with humiliation, bad taste, and harm.

Therefore, as soon as Pumpfun Go launched, many compared it to the real-life version of the first episode of *Black Mirror* Season 7, "*Common People*." However, another film released a decade earlier, *Nerve*, had already foreseen the inevitable traffic traps, online violence, and collective frenzy of anonymous groups that would accompany Pumpfun Go's popularity.

In the film, the protagonist Vee is an introverted high school student. By chance, she downloads a wildly popular live-streaming game called Nerve. In this game, viewers can pay to design challenges for players. Initially, the challenges are harmless, like kissing a stranger or going out in a bizarre costume. But as the viewership skyrockets, the prize money increases, and the challenges become more dangerous and bizarre, such as undressing or riding a motorcycle blindfolded at high speed.

In the film, the lead characters are asked to undress in an elevator

The core of Meme coin hype is capturing attention. From a human psychology perspective, bizarre, humiliating, exaggerated, and stimulating content always attracts more eyes than heartwarming, positive content. To generate buzz for their Meme coins, players inevitably post controversial bounty tasks, thus steering Pumpfun Go towards absurdity and chaos.

Heading Towards Absurdity and Chaos: Earning $14,000 with a Forehead Tattoo

In Pumpfun Go's platform rules, bounties involving violence, defamation, threats, discrimination, and pornography are explicitly prohibited. Content with substantial physical harm is easy to spot, but bounties with bizarre, humiliating elements cannot be banned. There is no universal bottom line for human tolerance of morality and dignity. The relationship between these task creators and challengers is simply "one is willing to pay, the other is willing to accept," because the price is simply too high.

Currently, the highest-earning user on Pumpfun Go is "riri_z1," who earned approximately $14,000 (about 95,000 yuan) from just one task—tattooing "bounty.fun" on his forehead.

The task creator asked challengers to tattoo "bounty.fun" on their heads because he had launched a Meme coin with the same name, ensuring massive short-term attention. The task was completed by an elderly Filipino man, who simply stated in his submission, "we need money."

But how would a sixty-year-old man know about this obscure bounty platform? The truth behind this story is likely that a challenger who saw the task wanted to earn the bounty but didn't want to tattoo their own forehead, so they found a local elderly person to do it. As for how much the elderly man ultimately received, no one cares.

"riri_z1" was not the first to complete a forehead tattoo task on Pumpfun Go. The challenger "arivu" was the pioneer in this category, and his experience was even more dramatic. On June 6th, he had "MEMECOIN $boutywork" tattooed on his forehead for a bounty of about $3,000. However, the task creator, ayushquant, misspelled "MEMECOIN $bountywork" as "MEMECOIN $boutywork" when creating the task, so he re-posted a new forehead tattoo task and refused to recognize "arivu's" tattoo.

Arivu tattooed "$boutywork"

Six days later, "arivu" completed the new task, tattooing an "n" between the "u" and the "t" on his forehead. Perhaps moved by "arivu's" sincerity, the officials ultimately decided he should receive the bounties for both forehead tattoo tasks, totaling approximately $6,000 (about 40,000 yuan).

In his submission, arivu showed no resentment towards the task creator ayushquant for the misspelling. Instead, his note overflowed with gratitude: "Thanks @ayushquant for this opportunity again, and thanks pump.fun, thanks for creating opportunities that can actually change peoples lives."

The high-paying tasks completed on Pumpfun Go are all similar to the forehead tattoo scenario, filled with novelty, absurdity, and pranks. ayushquant is the task creator who has paid out the most on Pumpfun Go, distributing about $10,000 in bounties. His posted tasks include drinking a bottle of hot sauce, eating three live worms on camera, and doing a backflip off a roof into a pool. He also posted some benevolent tasks, like helping the homeless, but these received far less attention than the "extreme" challenges.

A man eats three live worms on camera for a $174 bounty (about 1200 yuan)

What Are We Really Sighing About?

Although all challenges are completed voluntarily by participants, who even thank the creators upon receiving payment, society at large continues to criticize Pumpfun Go for essentially inducing marginalized people to perform humiliating acts in public, amplifying the darker side of human nature.

Under a post on X discussing arivu's forehead tattoo, an X product manager commented: "It's sad. Now that all the rich people have left crypto, the entire industry has just become American teenagers forcing poor people to do embarrassing things for money."

New York Governor Kathy Hochul directly quoted Pump.fun's announcement of Pumpfun Go, stating, "The first order of business should be to put a bounty on legislation aimed at banning this dystopian nightmare." (Odaily Note: Pump.fun's parent company, Baton Corporation, is based in New York)

New York Governor Criticizes Pumpfun Go

However, Kathy Hochul's remarks were quickly countered by Pump.fun supporters. The Meme coin Chill House account snarkily retorted: "Hello, Governor! This new product (Pumpfun Go) is as serious as the worsening homelessness crisis in New York since the pandemic. How will you solve the lack of housing construction so people don't have to sleep on the streets?"

Supporters argue that Pumpfun Go does not amplify the wealth gap and inequality; instead, it offers those struggling to make ends meet a chance to improve their lives, even creating a new form of "wealth distribution." A challenger named xavz, who completed the "quit your job in front of the mirror" task for a $3,000 bounty, even shared his personal experience.

In his task submission, challenger xavz wrote: "I am doing this because the opportunity given by neetcoin [the creator] is much better than my company's. I can earn $3,000 in one day by doing this, whereas my company pays me only $200 a month. Plus, I can work from home and stay with my family."

xavz quits his job to earn a $3,000 bounty

Pump.fun itself has not responded to the overwhelming criticism on social media. Its only action was announcing on June 25th that it was hiring a Chief Legal Officer (CLO) with an annual salary between $1 million and $5 million.

This debate over the limits of morality and dignity likely has no conclusion. In the entire mechanism of Pumpfun Go, the rich gain amusement, and the poor gain money. It appears to be a "win-win" based on mutual need and absolute fairness, but why do we, as observers, still feel an uncontrollable, profound sense of sorrow and dismay?

Pumpfun Go reflects the actual power structure of this society. The greatest asset the rich possess is not money, but the poor. When a person is desperate enough for cash, dignity, the body, and reputation all become commodities that can be priced. With a simple "we need money," how much are people willing to give up? Exploiting economic inequality to pressure the impoverished or desperate into taking permanent or high-risk actions for a bounty is a sin that Pumpfun cannot wash away.

We do not sigh for those struggling in poverty, because we know that if we were in their shoes, we might not make different choices. What truly saddens us is that in an era boasting of technological leaps and civilizational progress, society still operates this way—turning the suffering, desperation, and loss of dignity of the weak into consumable content for onlookers to enjoy and like.

If you gaze into the abyss of history, you'll find this phenomenon hasn't fundamentally changed for thousands of years. From the slaves bleeding for the amusement of nobles in the Roman Colosseum in the 3rd century BC, to the freak shows in circuses, to today's shock-value short videos and live-streaming PK battles—the medium changes, but the morbid fascination with watching others' danger, pain, and humiliation never fades.

After this endless melancholy, perhaps we can only place a faint glimmer of hope on the future.

AI is enhancing societal productivity at an unprecedented rate. If one day, AI truly takes over humanity's burdensome survival work, and the wealth generated by technology is enough to cover the basic needs of every ordinary person so that no one needs to lick a toilet floor for a few tens of yuan, tattoo letters on their forehead for a few thousand dollars, or accept any humiliating or degrading challenge just to survive, but instead live with dignity—only then might humanity truly step out of this millennia-long state of barbarism.