香港投委會：虛擬資產投資者羊群心態傾向下降，對金融網紅依賴程度上升

Odaily Planet Daily News The Investor and Financial Education Council, under the Hong Kong Securities and Futures Commission, conducted a follow-up study on its previous behavioral science research regarding virtual asset investors: the "heuristics" in investment decision-making. The results showed that Hong Kong virtual asset investors' tendency for herd mentality, the inclination to take higher risks after profiting, and their reliance on past experiences have all significantly decreased. Furthermore, investors' behavior of imitating the public to buy specific virtual assets has reduced, and the tendency to take higher risks after profit-taking, as well as the dependence on personal past experiences, have also declined.

Research indicates that Hong Kong virtual asset investors still exhibit behavioral biases when making investment decisions. Fear of missing out (FOMO) and overconfidence remain prevalent, and investors' reliance on their own intuition as well as authoritative figures (including financial influencers) has also increased. (HK01)