Bitget CEO Letter: Breaking the Impossible
- Core Insight: Bitget has launched the "Universal Exchange" (UEX), the core of which is not simply to increase the variety of assets, but to build a low-barrier trading system based on four core values: Asset Efficiency Priority, Crypto-Native Experience, Financial Equality, and Reducing Trading Burden. This system allows users to efficiently and equally participate in global asset markets in a crypto-native way.
- Key Elements:
- The peak trading volume of non-crypto assets has approached 40% of Bitget's total trading volume, and 52% of users hold both stocks and crypto assets, indicating a mature demand for cross-asset trading.
- UEX Value 1: Asset Efficiency Priority, such as allowing certain stock tokens (e.g., rNVDA) to be used as margin, enabling multiple uses for a single asset.
- UEX Value 2: Global Assets with a Crypto-Native Experience, enabling 24/7 trading of stock contracts and adapting traditional assets to the new financial system through tokenization (RWA).
- UEX Value 3: Financial Equality, providing users with early access to high-quality asset opportunities through IPO Prime at prices lower than those offered to institutions (e.g., SpaceX with an implied valuation of $1.5 trillion).
- UEX Value 4: Reducing Trading Burden, simplifying the decision-making process through tools like Copy Trading, AI Trading Bots, and Agent Hub, each of which has surpassed 1 million users.

Dear Bitget Community Partners,
A year ago, I met one of our VIP users. He lives in East Asia and runs a small business. His phone has seven apps installed: two for US stocks, one for gold, two crypto CEXs, one crypto DEX, and a dedicated one for cross-border remittances.
He asked me a very simple question: "Gracy, why do I have to manage seven accounts, remember seven passwords, and pay seven transaction fees just to hold all these assets at the same time?"
In that moment, I realized – what he's always needed isn't more assets, but fewer hassles.
Today, I want to start this speech with a few numbers, because behind every single one of them are people just like him...
Over the past six months, we've seen some very concrete changes. The peak trading volume of non-crypto assets approached 40% of Bitget's total volume; CFD daily trading volume exceeded $10 billion; 52% of users hold both stocks and cryptocurrencies; 35% hold gold and other precious metals; 51% of users use AI tools to assist investment decisions. More and more users are seamlessly switching between crypto, stocks, commodities, and forex. Simultaneously, more users are showing interest in Pre-IPO. We launched two rounds of IPO Prime – the first was preSPCX, the second was preOPAI – both delivering approximately 30-50% returns to users within one to two months.
These numbers indicate that users are becoming increasingly sophisticated in cross-asset trading, and our decision to offer them more assets is the right one.
But today, I also want to address a misconception about UEX.
Many people understand "Universal Exchange" (UEX) as: Bitget will list more and more assets, eventually becoming a platform where everything is tradable.
This understanding is partially correct, but not the whole picture. Having more assets is indeed the first layer of UEX. However, merely increasing the number of assets doesn't necessarily make the platform better. If these assets cannot be integrated into a unified account, cannot form efficient liquidity, cannot lower the user's operational barriers, and cannot meet users' genuine needs – then it's just transferring complexity from the market to the user.
We don't want UEX to just become a "supermarket" where more assets are always better. What we care more about is: Can we improve users' asset efficiency? Can we allow ordinary users fairer access to global opportunities? Can we make trading simpler, instead of making people more anxious?
Therefore, UEX is not a competition of asset quantity. UEX is a competition in user value, asset efficiency, and trading experience.
Today, I want to share the 4 core values of UEX, all revolving around this question: What kind of assets, products, and systems are genuinely useful for users?
1. Asset Efficiency First
The first core value of UEX is Asset Efficiency First.
In a trading platform, user value has a very specific manifestation called asset efficiency. What is asset efficiency? Simply put, a user's assets shouldn't just sit idly in an account. If an asset can only be used in one scenario, its efficiency is very low; if it can serve multiple purposes simultaneously, its true value is released.
Traditional financial accounts are a classic example of an inefficient system. A user buys a stock, and typically that stock just sits there. It can go up or down, but it's difficult to integrate into a crypto trading system or become part of a cross-asset portfolio. Barriers such as account silos, time zones, currencies, and liquidity exist between different asset classes.
In UEX, we want this to change.
We already support using certain stock tokens as collateral. If you hold rNVDA and want to short Bitcoin because you are bullish on NVIDIA but bearish on crypto, you can use your rNVDA as collateral. This is a capital efficiency tool that traditional brokers simply cannot offer.
One asset, multiple uses, available in real-time. This may sound like just a feature, but it represents a crucial value orientation for UEX:
Asset Efficiency First. It's not about getting users to trade more things, but about enabling users to utilize the assets they already own more fully.
2. Global Assets, Crypto-Native Experience
The second core value of UEX is delivering a Crypto-native experience for global assets.
This has two layers of meaning. The first layer is this: Today, traders simultaneously pay attention to BTC, gold, and US stocks. This isn't because users have become more complex; it's because global markets are inherently interconnected. The problem is that the traditional financial system fragments these scenarios into different accounts and different platforms. Every time a user wants to execute a cross-asset operation, it incurs extra time and money.
UEX solves this by allowing users to participate in various global assets within a single account using stablecoins, eliminating the hassle of opening multiple accounts and the friction of currency conversion. Bitget's integration of CFDs for trading commodity indices and forex, the launch of the RWA platform rToken, and the recent direct connection with brokerages for the Stock+ product, are all changes made based on this assessment.
But this is just the first layer.
The second layer of "Global Assets, Crypto-Native Experience" is about adapting traditional assets to the tokenized new financial system. This is a more important and far-reaching direction, and it is the future financial form that Bitget envisions.
I know an investor in Singapore. For years, his biological clock was dictated by US stock market hours. With the market open until 4 PM New York time, he often found himself staring at screens until 3 or 4 AM his time, sporting dark circles the next day. The market only belonged to him during the few hours when the other side of the world was awake.
In the first half of this year, we enabled 24/7 trading for stock futures and achieved 24/5 trading for over 90% of spot rTokens. He no longer has to stay up late for an opening bell – when the market belongs to him is now his decision.
We want to bring the experience crypto users are already familiar with – instant, 24/7, borderless – to more asset classes. Through blockchain's instant settlement technology, we can give traditional assets capabilities they never had before. This is why Bitget continues to invest heavily in the crypto-native technical path of stock tokenization.
I've said that by 2030, 10% of global financial assets will be tokenized. Some might think this is too radical. But I believe that once users experience the efficiency of tokenized assets, it's very hard to go back to using traditional assets. It's like once you've used instant transfers, it's hard to accept a three-day settlement; once you've used a smartphone, it's hard to go back to a brick phone. Once you've experienced a market without time zones or borders, you can't go back.
We still believe in blockchain technology, but the definition of cryptocurrency is changing. Initially, it represented only Bitcoin. Later, it also represented meme coins like Dogecoin. In the future, a large part of cryptocurrency will be RWA. At the same time, RWA exists to create a more prosperous on-chain world, not for the crypto world to be drained by traditional finance.
So, Global Assets, Crypto-Native Experience. It's not about making users adapt to old finance; it's about bringing traditional assets into a more open and efficient new financial system that users are already familiar with.
3. Financial Equality
The third core value of UEX is Financial Equality – breaking down barriers.
Bitget IPO Prime has completed two rounds, and market response has exceeded expectations. This signals a major trend. Opportunities that were once exclusive to a few institutions, high-net-worth individuals, and private investment circles are now being captured by more ordinary users through tokenization and new trading infrastructure.
In the past, the "barriers of access" to early-stage investment in quality assets were incredibly high. I've seen too many stories like this: An ordinary investor watches a company they've long believed in grow from its seed round, through Series A, Series B, and onwards, with its valuation multiplying dozens of times. All they could do was wait – wait for the IPO, wait for the moment retail investors are allowed to buy. But that moment is often when the earliest institutional investors start cashing out. They end up getting the bone after the meat has been stripped.
Over 99% of individual investors worldwide have never had the opportunity to participate in the primary market's early pricing. It's not because they don't understand, but because the wall separating circles never had a door for them from the start.
With UEX, we want to rethink: How can we bring high-quality opportunities, once reserved for the few, to more ordinary users under a clear framework of rules and full risk disclosure?
This is exactly why, when Bitget IPO Prime listed SpaceX, our offered price corresponded to an implied valuation of $1.5 trillion – lower than the official institutional entry price, and certainly much lower than the current market price. Specifically, around mid-June after listing, SpaceX's circulating valuation had exceeded $2.5 trillion. Even the official entry price for institutional investors during the IPO was around $1.77 trillion.
This is what we mean by Financial Equality. It means ordinary users can also get the ticket that once belonged exclusively to institutional circles, participating in truly high-quality asset opportunities earlier and at a lower price.
4. Reducing Trading Burden
The fourth core value of UEX is Reducing the Trading Burden.
Many trading platforms want users to stay longer. The more entry points, the better. The more features, the better. Ideally, users would be clicking around the platform every day, maximizing their session duration.
But we see things differently.
Trading itself is complex enough. Markets fluctuate, information overloads, and emotions interfere with judgment. If the platform adds to the user's operational burden, it's not helping them; it's draining them. A good trading product should help users execute judgment, manage risk, and act more efficiently – it shouldn't create more noise.
This is why we place great importance on copy trading, trading bots, and AI trading assistants.
In the first half of this year, Bitget launched CFD copy trading, stock trading bots with smart portfolio management, GetClaw, and Agent Hub. Currently, both Bitget's copy trading users and AI trading users have surpassed 1 million. We recently upgraded our AI trading capabilities with the launch of the GetAgent Playbook feature, allowing traders to create, subscribe to, and run automated strategies using natural language.
We believe that one day all platforms will support "panoramic assets," and when that happens, experience will be the core of competition. AI will be at the heart of that experience, shifting from "answering questions well" to "trading well." In the future, users won't need to face a barrage of information and entry points. They can set goals, conditions, and risk boundaries, letting the system execute for them. This is a healthier human-machine relationship – letting silicon-based intelligence handle the tedious tasks, while carbon-based life focuses on ideas, strategies, and truly enjoying life.
What Exactly is UEX?
In summary, all Bitget products are built on these four core values:
- Make assets more efficient – one asset shouldn't serve only one scenario;
- Make markets freer – a market trend shouldn't be confined to one time zone or region;
- Make opportunities more equal – an opportunity shouldn't belong to just one circle;
- Make trading simpler – a platform should help users subtract complexity.
Having explained these four values, let's return to the initial question: What exactly is UEX?
UEX is not an "asset supermarket" that just piles assets together. We don't aim to build a financial super app. We only want to focus on "trading" and serve people who have trading needs.
UEX is a crypto-based, low-barrier, genuinely efficient global asset trading system – allowing users to participate in global asset markets in a crypto-native way, using one account, one experience, and one liquidity infrastructure.
After all these years of growth, blockchain has far surpassed the boundaries of the crypto circle.
The traditional financial system has existed for over 200 years. There was a digitalization wave in the 2000s, but the essence of that change was merely moving existing things online. I believe blockchain is the next revolution of equal magnitude – it can make this already digitalized financial system truly fluid, free, and fair.
Remember the user in East Asia I mentioned at the beginning? He never asked for seven apps. He asked for a fair entry point.
The first era of crypto solved the pain point of "the unbanked." I call it banking the unbanked. But the opportunity I see now is brokering the unbrokered – solving the pain point of those without brokerage accounts. It's about enabling people without channels, without connections, without access, to participate equally in the global asset market. This is our core mission as an exchange: to rebuild the operating system for value circulation, so that everyone can connect with global opportunities under equal conditions.
For users in many parts of the world, merely opening a US brokerage account is already an insurmountable wall. This is the wall we want to tear down.
The financial platforms of the future should simplify complexity. The future of finance should subtract burdens for users, allowing every user to participate in the global asset market equally, efficiently, and safely.
Thank you.


