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X Governance Creator Revenue Share Program: Nearly 4,000 Accounts Removed, Over $1 Million in Revenue Returned to Original Creators

2026-07-16 15:29

Odaily Planet Daily News: Nikita Bier, Product Lead at X, announced that the platform is upgrading the anti-cheat mechanism for the Creator Revenue Share program, with a focus on combating engagement baiting and content plagiarism.

Bier stated that if an account posts "engagement baiting" content multiple times, such as "Reply to me and I'll follow everyone," in an attempt to solicit interactions, and this behavior accumulates 3 or more times, the account will be removed from the Creator Revenue Share program and referred to the policy team for further processing, including the risk of account suspension. Currently, X has identified such behavior through the Grok AI system, and nearly 4,000 accounts have been removed from the revenue program today.

Additionally, X's updated content recognition model can detect duplicate content three times more efficiently than before. The platform stated that simply adding watermarks, intro clips, or making minor modifications will not generate revenue, and any related commercialization revenue will be returned to the original content publisher. This mechanism also applies to copying popular text posts, such as high-engagement content like "Twitter is the smoking area of the internet."

According to Nikita Bier, during this detection cycle, X discovered approximately 1.5 million pieces of stolen content. For accounts that repeatedly or intentionally attempt to evade detection, the platform will revoke their creator revenue eligibility.

X stated that through this governance measure, it is expected that over $1 million in revenue will be redistributed to original content creators, aiming to improve the quality of the platform's content ecosystem.