On April 22, X product lead and Solana advisor Nikita Bier announced a new X feature this morning: "Custom Timelines." This feature allows users to pin specific topics to their home tab, supporting over 75 interest topics to help users delve into niche content areas. In its promotional video, the meme topic section features the Flork character as its logo.

Currently, X Premium members using the iOS client can already add this custom timeline:

Since the meme topic section uses the Flork character as its logo, the Ethereum ecosystem's meme token of the same name surged 17-fold within half a day. According to GMGN data, FLORK's market cap is currently reported at $8.4 million.

The timing of this meme-centric feature's release coincides with the market hype around ETH mainnet meme tokens sparked by "Space Dog" Asteroid. Combined with the previously launched Cashtag feature, which allows users to view stock and crypto asset data directly in their timeline, sentiment among participants is turning optimistic again:

Is a meme season really coming this time?

To answer this question, we need to comprehensively examine why X launched this feature.

Memes Are Important for X

According to data from Amra & Elma, in 2026, following X's brand overhaul and comprehensive algorithm reforms, meme-based posts now account for 66% of all content receiving over 100,000 impressions on the platform. Memes related to political and cultural themes are shared the fastest, with each viral post being shared an average of 4,200 times. Meme content holds a significant position on X, with approximately 60% of viral tweets being meme-based.

In fact, memes are crucial not just for X but for all social media platforms. According to a Forms.app 2025 report, over one million memes are shared daily on Instagram alone. A report from MemE Gen AI indicates that 70% of TikTok users actively engage with meme-like video content.

Memes appearing and spreading across various social media and chat apps have long been part of contemporary life, especially for younger generations. They serve as daily entertainment while also conveying emotions, culture, and even fashion trends.

Whoever stands at the top of the meme dissemination chain wins the favor of the youth. According to a report from meme-gen.ai, most meme users are aged between 18 and 34, accounting for about 65% of all meme viewers.

In March of this year, X product lead Nikita Bier criticized the act of spreading misinformation by posting gaming videos disguised as war footage in a tweet, also reflecting his emphasis on meme content:

"Stop posting gaming videos as war footage. All our GPUs are detecting and flagging these fake videos, and these GPUs could have been used to show more interesting memes on the timeline."

Memes can influence politics. The photo of Trump, bloodied yet raising a fist and shouting "Fight!" after an assassination attempt at a 2024 campaign rally instantly became the hottest meme on X. Supporters used it to symbolize "resilience," greatly reinforcing Trump's "fighter" image, rapidly boosting his poll numbers, and becoming a core visual symbol of his 2024 campaign.

Memes are one of the trendiest and most effective brand marketing methods. In late March 2026, a truck transporting goods from Italy to Poland went missing, with about 12 tons (413,793 bars) of limited-edition F1 KitKat chocolate stolen.

Unexpectedly, this incident became one of the hottest memes on X for a time, spawning numerous "find the culprit" meme creations. For example, the tweet below garnered over 137,000 likes and 13,000 retweets.

Other brands also participated in the "Great KitKat Heist," engaging in cross-brand interaction through memes. For instance, Domino's UK X account jokingly announced they would start selling KitKat pizza, a tweet that received 226,000 likes and 19,000 retweets.

KitKat's official X account capitalized on the hype by launching a "Stolen KitKat Barcode Tracker," allowing users to scan their chocolate to check if it came from the stolen batch, turning an unfortunate theft into an interactive marketing campaign.

Memes are important, but what about meme coins? Is this bullish news?

Bullish for Meme Coins?

First, the newly updated X custom timeline feature directly includes a "Cryptocurrency" category.

This suggests the meme category is not directly linked to meme coins but is more inclined to show users high-quality meme content to retain them.

After all, we are now accustomed to the quick-scrolling mode where the next piece of content appears with a swipe, and X previously wasn't intuitive enough in this regard. Users typically had to rely on searches to browse content of interest and cultivate their feed. For specific browsing preferences, the search bar only offered three broad choices: trending, news, and sports.

Now, by bringing this feature directly to the timeline, X ensures users see content immediately centered around their interests upon entry, and in a more detailed manner—for example, if you're just a basketball fan, you no longer need to sift through irrelevant tweets about football, baseball, etc., in the broad "sports" feed.

So, does the meme category timeline offer no benefits at all for meme coins? Not exactly; it still provides some advantages.

This is particularly beneficial for meme accounts skilled in meme image/video creation and operating long-term. On my meme timeline, content from meme coin-related accounts like wojak/joe/neet has appeared:

However, the commonality among these accounts is that they rarely directly mention their token tickers in tweets. Instead, they focus on consistently producing high-quality meme content to attract views and followers, ultimately leading to conversion.

For this type of token, the emergence of the meme category timeline provides a more direct traffic entry point, potentially increasing the viewer/holder conversion rate.