OS Luffa, a next-generation creator and fan economy platform, aims to build a new paradigm that returns value and control to creators and their communities.

Luffa today announced its latest brand upgrade: positioning itself as a next-generation operating system for creators and the fan economy, taking the form of a value-driven social network, aiming to become the ultimate Web3 connector linking digital interaction and real-world value. At the same time, Luffa launched new features such as live streaming, short videos, and a global platform at the end of September; Luffa also revealed that it has achieved key milestones, reaching 1 million registered users and surpassing 2 million app downloads.

By leveraging blockchain technology, Luffa breaks through the profit-grabbing model of Web2 platforms, enabling creators, fans, and brands to interact and transact without intermediaries.

It is projected that the global creator economy will reach $528 billion by 2030, but it is currently constrained by the structural defects of existing social platforms: on the one hand, there is a value asymmetry - platforms profit from user attention, while creators can only receive a small share of the revenue; on the other hand, the closed ecosystem and algorithm recommendation mechanism form a double constraint - the former confines user identity and audience to a "walled garden", while the latter traps users in an "information cocoon" and creators in a "traffic black hole".

Luffa addresses these core issues by integrating social connections, value creation, and identity ownership into a unified community-shared system.

From Profit-Seeking to Empowering Creators: A New Economic Model

Luffa is an operating system for creators and the fan economy, seamlessly integrating features such as wallets, identity, loyalty, channels, and communities. Users can earn points by interacting with content within the app, while creators and projects are provided with tools to help them grow their fanbase and user base, improve retention and activity rates, and deepen their relationships with fans.

Lufa has built an ecosystem where users and creators can control their own attention, influence, and realize their value. The Web3 wallet and identity account system serve as the underlying economic infrastructure, ensuring user privacy and autonomy; creator and fan points and tokens constitute the loyalty layer's economic system; and groups, channels, live streaming, short videos, AI agents, and the SuperBox mini-program provide rich capabilities and enormous potential.

Luffa's infrastructure is built on four core pillars:

• Creator and fan sovereignty: Users own their audience graph, content, and value stream.
• Tokenized fan economy: Through tokens and loyalty mechanisms, interactions are transformed into verifiable and tradable assets.
• Rich content and interactive formats: a creator center centered around channels, and an AI-driven, one-stop programmable space.
• Supports fast settlement Web3 wallet: Supports payment transactions and asset management of stablecoins and cryptocurrencies across all scenarios, enabling instant and low-fee cross-border transactions.

“This shift signifies a move from an ‘attention economy’ to a ‘trust economy’—a new system where value is measurable, transferable, and governed by the community,” said Michael Liu, Chief Technology Officer of Luffa.

Initial response demonstrates market potential

Luffa's model has been proven through several successful initiatives. In September, Luffa's collaboration with CreatorHub in Madrid attracted hundreds of creators. Another significant milestone was the addition of Teresa Giudice, a television personality with over 20 million followers, as a flagship creator partner.

Luffa recently launched a series of new initiatives: in September, it introduced new features such as "World + Subscription Recommendation Stream + Create Paid Channels," supporting creators to publish short videos, live streams, and articles, significantly expanding the ways creators and fans can interact and enriching content formats; it reached 1 million registered users and surpassed 2 million app downloads, achieving key milestones; at the same time, it appointed Esra Ozturk as its new product manager, who has extensive product experience at well-known unicorn companies such as Uber and Zillow, and will be dedicated to building Luffa's fan loyalty mechanism.

User feedback has been overwhelmingly positive. One early user commented, "For me, Luffa is more than just an app; it's a platform that combines community, security, and rewards."

About the Luffa team

Luffa is led by a group of industry veterans. Its core team includes Chief Technology Officer Michael Liu (former head of AI at a Fortune 100 company, founder of Silicon Valley's Fam Capital, and a graduate of MIT's Electrical Engineering and Harvard's Fintech programs) and Product Manager Esra Ozturk (who previously worked at Meta and Uber on product-related tasks).

In addition, the project's advisory team includes Professor Xiong Yu, Associate Vice-Chancellor of the University of Surrey and Fellow of the British Academy of Social Sciences; Uriah Ferruccio, former Vice President of Binance and Director of JD AI Lab; and Dr. Ned Wang, former Deputy Director of the Oxford Digital Economy Laboratory and Senior Researcher at the Oxford Financial Big Data Laboratory.

Looking to the future

Luffa, situated at the intersection of AI-driven content creation and Web3 digital ownership, is developing a suite of sovereignty tools for creators, laying the foundation for the next generation of evolution of the internet's value layer.

About Luffa

Luffa is the operating system of the fan economy, seamlessly integrating wallets, identity, loyalty, and community features. By building a collaborative and tradable value social network for creators, brands, and fans, Luffa acts as a super connector, bridging digital interaction with real-world value. Luffa's mission is to transform attention into ownership and connections into business opportunities—providing tools for every participant in the creator ecosystem to achieve growth, improve user retention, and deepen relationships with fans.

Contact information: support@luffa.im

Download Luffa from the official website: https://www.luffa.im/

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