Bitget celebrated its seventh anniversary. Starting as a copy trading platform, it has grown into a top-three global exchange with over 120 million registered users. The platform prioritizes user trust and has earned market recognition through differentiated product innovation and crisis response (such as the release of proof of reserves and the establishment of a protection fund after the FTX incident). Its key strategies include:

• Leadership team and values : CEO Gracy drives strategic innovation and brand expansion (such as signing Messi), while the Chinese head, Xie Jiayin, focuses on user service and community warmth, jointly shaping the platform's value of "user interests first."
• Product evolution and UEX vision : Expanding from derivatives trading to the Panorama Exchange (UEX), integrating the liquidity of CEX and the full-chain asset coverage of DEX, supporting AI tools and traditional asset trading, and breaking the "impossible triangle".
• BGB Ecosystem Upgrade : The platform token BGB has been upgraded from a trading tool to an ecological hub, covering exchanges, wallets, and public chains. Holders are concerned about its mining function, fee deductions, and on-chain application expansion.
• Customer Trust and Service System : We have earned recognition from traders, channel partners, and institutional clients through customized services, high liquidity, and API stability. Key advantages include security emergency response capabilities, innovative response, and VIP earnings tools.
• Future layout : Adhere to compliance and long-termism, promote the integration of encryption and traditional finance, focus on the development of UEX, AI technology and payment scenarios, and at the same time strengthen user education and community belonging.

With warmth and professionalism at its core, Bitget continues to innovate amidst industry changes and moves towards the next stage of the global encryption ecosystem.

As Wall Street's liquidity floodgates slowly open, crypto products gain new entry points, regulatory easing unleashes innovation, and soaring coin prices ignite market enthusiasm, the crypto industry is entering a golden age. Exchanges, as the first point of entry for users into the crypto world, are the most competitive battlefield.

In this tumultuous arena, Bitget has forged a unique growth path over the past seven years: starting with copy trading, gaining user recognition through a differentiated entry point; subsequently delving into derivatives, strengthening its moat with expertise and product strength; and now moving towards the UEX (Universal Exchange) platform, gradually evolving from a contract-focused platform to a comprehensive platform. This path has enabled Bitget to rise from an unknown challenger to a top-three global exchange, with over 120 million registered users and a presence in over 200 countries and regions, making it a key player in the industry. Its growth story is not only a testament to strategy and execution, but also a reflection of the evolving logic of the crypto industry.

The seven-year growth story of Bitget’s two key players

In seven years, Bitget has grown beyond its infancy and become a mature platform in this emerging industry. Gracy and Xie Jiayin are key figures in Bitget's growth story: one driving innovation and growth with a keen strategic vision, while the other is deeply rooted in user engagement, building a solid foundation of trust with warmth.

Gracy, a former TV host with entrepreneurial experience, has a similar crossover label to Binance's He Yi. In 2022, she chose to turn to Web 3 and joined Bitget, which was then seeking market expansion, as Managing Director. Two years later, she was promoted to CEO of Bitget.

Xie Jiayin joined the team as the Chinese language manager because he saw the potential and vitality of Bitget. He often goes deep into the community, listens directly to user needs and feedback, and puts user experience first.

2022 will be a year of great test for the entire industry and also a critical year for Bitget.

On the eve of the World Cup, the crypto industry saw a fierce sports marketing campaign. Gracy led her team to successfully sign Messi. As Messi lifted the World Cup trophy in Qatar, Bitget's brand influence expanded beyond the crypto community and into the public eye.

As the heyday faded, an industry crisis loomed. That same year, the collapse of FTX dealt a severe blow to the industry, sending user trust plummeting to a freezing point. In an interview with PANews, Gracy recalled how she and her team responded swiftly, taking the lead in announcing Proof of Reserves (POR) and establishing a $300 million user protection fund (now $700 million), second only to Binance. These measures not only stabilized Bitget's position but also earned it significant traffic and user trust.

In fact, crises are a crucial test of a platform's character. Besides its swift response to FTX's collapse, Bitget's commitment to multiple industry emergencies has further demonstrated to users its sense of responsibility and compassion.

Gracy recalled that in 2023, the Solana MEME project SLERF suffered a loss of funds due to operational errors, and many pledged donors failed to deliver. However, Bitget consistently fulfilled its donation commitments, earning the trust of the community. In the years that followed, Bitget continued this commitment. When Bybit was hacked in 2025, Bitget provided 40,000 ETH in liquidity support free of charge, clearly stating that "hackers are a common enemy."

In a market characterized by high user migration costs, Bitget maintains user retention and stickiness, driven not only by efficient, accurate, and reliable coin listing capabilities (particularly in the Innovation Zone and on-chain trading sectors), but also by trust and emotional connection. Xie Jiayin explained this reasoning, stating that user interests are Bitget's core value. For example, when Pump.fun's token launched in July of this year, technical congestion on most exchanges resulted in users failing to subscribe. However, Bitget proactively abandoned a first-come, first-served model and adopted a transparent mechanism, ensuring fair participation for every user and earning widespread community recognition.

Ni Sen's experience confirms the existence of this warmth. In an interview with PANews, he recalled that before Xie Jiayin joined Bitget, Ni Sen was not a Bitget user. Xie Jiayin repeatedly explained the platform to him and encouraged him to maintain regular investments, which helped him deeply understand the trust relationship between the platform and its users. The professionalism and patient communication with the platform's frontline staff deepened his identification with Bitget and contributed to his gradual understanding and use of the platform.

However, Ni Sen also stated that compliance is a necessary condition for exchange operations. Only exchanges that are truly responsible for their users and funds can gain more recognition and support.

To navigate regulatory and market cycle fluctuations, Bitget prioritizes compliance and a long-term approach to building strong user trust. In 2024, the platform significantly upgraded its compliance and legal teams, including appointing former Binance General Counsel Hon Ng as Chief Legal Officer, and maintained close communication with regulators in multiple countries. Organizationally, Bitget maintains a lean team of approximately 2,000 people, focusing on results and open communication. Meanwhile, it continues to drive innovation in AI trading tools, on-chain integration, and new payment scenarios, ensuring its readiness to adapt to the rapidly evolving industry.

Gracy and Xie Jiayin represent Bitget's global strategic vision and strong user connections. Gracy's bold strategic vision has propelled Bitget's rise through crisis and its leadership in innovation; Xie Jiayin's user-centric approach ensures every user experiences warmth and fairness on the platform. With user trust as its cornerstone and product innovation as its driving force, Bitget maintains a long-term mindset and is on its way to becoming a long-termist in the crypto industry.

CEX upgrades to UEX, ushering in a new era of panoramic trading

As a "latecomer" in the cryptocurrency exchange industry, Bitget's growth is based on daily improvements and differentiated product innovation.

In an interview with PANews, Xie Jiayin said that in the early days, Bitget used the copy trading business as its entry point, and quickly accumulated user reputation through senior traders leading orders and reasonable profit distribution; afterwards, the scale of Bitget's derivatives trading grew rapidly, and in 2025 it jumped to become the world's third largest derivatives exchange, with monthly derivatives trading volume exceeding US$600 billion; with the rise of on-chain transactions, Bitget was one of the first exchanges to support the purchase of on-chain assets through exchange funds, and will usher in a major upgrade in the near future, and is expected to become the first trading platform to support the full range of assets of mainstream public chains.

Furthermore, Bitget demonstrates its market acumen by providing customized services for different user types. For example, Bitget optimizes financial products for institutional users, meeting their needs for stable returns; while offering MEME tokens and high-yield opportunities to retail investors, along with AI trading assistants like GetAgent to assist with trading decisions. As Xie Jiayin puts it, "Bitget strives to meet user needs."

With the entry of traditional players and the continued evolution of decentralized exchanges (DEXs), CEXs face increasing internal and external pressure. To address this, Bitget has proposed a new concept, the Universal Exchange (UEX), which combines the smooth experience, deep liquidity, and professional tools of CEXs with the full-chain asset coverage of DEXs on a single platform. This enables full-scenario trading under a unified security system, thereby solving the "impossible triangle" faced by exchanges: the inability to achieve a balanced user experience, asset richness, and advanced tools.

Gracy stated, "We believe this is the direction all exchanges are striving for. UEX means users can enjoy the convenience of centralized trading while also having direct access to the full range of on-chain assets. Traditional high-quality assets such as stocks, gold, and foreign exchange will also be traded directly on UEX in the future." Furthermore, UEX will integrate AI technology and industry security practices to elevate trading intelligence and security to a new level.

BGB's value evolution: from a golden shovel to an ecological hub

As the Bitget ecosystem continues to improve, the role of its platform token BGB is also quietly changing.

In particular, Bitget recently reached an exclusive strategic cooperation with the Morph public chain. BGB has been upgraded from a tool-type asset to a core token covering exchanges, wallets and public chains, becoming the hub of the Bitget ecosystem.

In the eyes of investors, BGB is not only an investment target but also a microcosm of the Bitget ecosystem's value. BGB holder Daniel, who values Bitget's trading experience, decided to invest in the platform due to its counter-cyclical expansion (e.g., the acquisition of BitKeep, the signing of Messi, and market expansion). He called BGB a "golden shovel, a benchmark for withstanding cyclical fluctuations, and a coin with long-term value." Another holder, Moon, expressed similar sentiments, stating that Bitget's rigorous project screening, compliant investments, and management's focus on risk education have changed his investment philosophy, leading him to a long-term BGB holding strategy.

BGB's market recognition is also closely tied to Bitget's business performance. AB stated in an interview that Bitget's contract trading business generates significantly higher revenue than its spot and listing businesses, a key reason for his optimism about BGB. Ni Sen, in turn, noted that BGB's "golden shovel" attributes have enabled him to benefit significantly from the platform's empowerment.

Security and the wealth effect are also crucial factors for exchanges to gain user trust and recognition. AB pointed out that if an exchange is both secure and reliable and can generate tangible wealth effects, even if its market operations are somewhat lacking, it can still accumulate loyal users and gain traction. Security > Wealth > Product Experience > Market Operations. Furthermore, the down-to-earth and sincere nature of community leaders is also a crucial factor in measuring the value of an exchange's partnership.

Investors' expectations for BGB's future are primarily focused on practicality and market competitiveness. BGB holder Daniel hopes Bitget will increase mining activities like PoolX and Launchpool, increase the percentage of transaction fee deductions, and introduce tiered proxy rights to incentivize long-term holders. Moon, a fellow BGB holder, is focused on expanding BGB's on-chain application scenarios, believing that increasing actual usage demand can inherently enhance the token's value.

From a trading tool to an on-chain value carrier, and then to an ecological hub, as BGB completes its role upgrade, its asset attributes and value capture logic have achieved comprehensive evolution, leaving ample room for imagination for future development.

Service and professionalism: Bitget's formula for gaining the trust of major customers

In the crypto industry, products and technology are "hard power," while service and expertise are "soft power." Bitget's rapid growth is inseparable from its continued investment in "soft power"—from channel partners to VIP users, from institutional clients to KOLs, Bitget has earned the trust of different groups.

Well-known trader Tian Qing is a long-time Bitget user. For him, security and emergency response capabilities are paramount when choosing a trading platform, but what truly keeps him here is Bitget's personalized service. "As a trader, I need customized promotional materials to enhance my influence. Bitget not only proactively creates them for me, but also tailors them to my needs. This feeling of being valued is truly rare." Tian Qing also raves about Bitget's technological advantages: "The deep liquidity, rich trading tools, and cutting-edge AI-assisted strategies and copy trading capabilities all make high-frequency trading and complex strategy execution much more accessible."

The collaboration between channel partner Long Shaoye and Bitget feels more like the mutual support of "old friends." "In this industry, many partnerships are one-off deals, but Bitget is different—whether it's a customer issue or a partner's need, they're always responsive. This efficiency and attentiveness make us willing to work with them long-term." Long Shaoye also appreciates Bitget's localization strategy in emerging markets, saying, "Their technological innovation is very flexible, allowing us to quickly enter growth markets and achieve a win-win situation for both parties."

For VIP users with high trading volumes, the platform's service and reliability are particularly crucial, and they need a trustworthy financial partner. RU and YJ are examples of this. They were impressed by Bitget's demonstrated sense of responsibility in critical moments, such as the BGB token phishing incident last October. Bitget decisively compensated all holders, including contract users, for their losses. "This is an exchange that truly takes responsibility for its users." Furthermore, Bitget provides VIP users with stable returns through investment value-added tools like Launchpool. "This optimized return makes the long-term holding experience even more valuable."

Ampersan CEO Daniel Ku was also impressed by Bitget, stating, "Bitget's robust API infrastructure and deep liquidity pool are the core foundation of our high-frequency trading strategies." Daniel believes Bitget's trust is built not only on technical stability but also on the team's rapid response to customer feedback and continuous innovation, which gives him confidence in future collaborations. For these institutional clients, gaining an advantage in complex and volatile markets requires an exchange to offer high reliability, deep liquidity, and competitive trading fees. Bitget meets and even exceeds these expectations in these key areas.

Similarly, Fibonacci Capital CEO Alex Iugai emphasized that institutions prioritize three key factors when choosing an exchange: liquidity depth, API stability, and the quality of retail traffic. He believes Bitget excels in these areas. Even in a bear market, the platform consistently adopts a strategy that differentiates it from other exchanges, raising standards and increasing requirements to create a healthy and authentic ecosystem for the market. This comprehensive advantage is the core reason institutions choose Bitget over other exchanges.

Daniel and Alex also particularly recognized Bitget's innovation and customized services. "Bitget not only provides strong security and responsive support, but is also willing to innovate according to our needs, which gives us confidence in our continued cooperation."

YouTuber "Billionaire Development Plan" offered a unique reason for Bitget's "good looks." This wasn't just a superficial impression of its appearance, but rather an endorsement of its brand ethos and overall product experience. Reflecting on their collaboration, he likened their collaboration to a candlestick chart, steadily rising amidst fluctuations. For him, crypto exchanges are more than just trading tools; they're increasingly becoming a vehicle for market trust and financial infrastructure. Users care more about having a reliable source of trust and trust in critical moments, and Bitget's sincerity stands out. "Everything is accounted for, every response is made, and everything is accounted for"—this attitude embodies the sense of security users most need.

A long-term plan for the next seven years in the era of incremental encryption

From a fringe market to a vital supplement to mainstream finance, the crypto industry is being rewritten. Exchanges have also long since evolved from being a single buying and selling channel to a comprehensive platform that is constantly improving and upgrading as the market expands.

The KOL "Billionaire Development Plan" vividly describes the past seven years of development as a shipbuilding effort. Early participants are the trackers, pulling the ship into the sea. Over the next seven years, the ship will truly sail into the ocean, encountering huge waves and whistles, cheers and farewells, but ultimately setting sail, with compliance as the primary focus.

AB, Ni Sen, and Alex believe that the integration of crypto and traditional finance is accelerating, and crypto assets will become a regular component of global investment portfolios. Exchanges are evolving into institutional service providers and global liquidity hubs. Daniel added that bankruptcies and hacking incidents are forcing exchanges to improve their security and regulatory mechanisms.

Discussing Bitget's plans for the next seven years, Gracy reiterated the vision of the Panorama Exchange (UEX). Not only does it combine the advantages of on-chain and centralized platforms to provide users with more open options, it also continuously innovates in technology, such as launching AI products. Furthermore, through the implementation of payment scenarios like Visa cards, it integrates crypto into users' daily lives. She stated in the interview, "Bitget has broken through the boundaries of traditional centralized exchanges and become the world's first panorama exchange. I firmly believe that the future of finance will not be a zero-sum game between CEX, DEX, and traditional finance, but will usher in a new era of breaking boundaries and connecting with each other."

Xie Jiayin is more concerned about the continuation of "warmth". "I hope Bitget can build a warm brand image in the hearts of users, focusing on services such as BGB token empowerment, derivatives trading, institutional customer service and VIP user growth, as well as enhancing users' sense of belonging."

The community also offered numerous constructive suggestions for the exchange's future development, including improving returns, customizing solutions for different risk appetites, developing compliance and tools, prioritizing investment education, strengthening community interaction, and optimizing the onboarding experience. In summary, exchanges must meet the returns and tool needs of professional users while also accommodating the education and experience of novices. Ni Sen further emphasized the fundamental principle of platform development: "User-centricity."

Looking ahead, the industry consensus is becoming clearer. Xie Jiayin believes that the current crypto industry is similar to the internet in 2000, still in its exploratory phase, but will flourish over the next decade thanks to institutions, compliance, and talent. Gracy further predicts that some small countries may abandon their own currencies and directly adopt the US dollar-based stablecoin, while Bitcoin's value is expected to exceed $1 million, even surpassing gold in market capitalization.

It is foreseeable that the cryptocurrency giant is heading towards farther waters. Although it is impossible to predict every storm, Bitget's secret to long-term success is to inject warmth and professionalism into every transaction.