Dubai, UAE, September 5, 2025 – Bybit, the world’s second-largest cryptocurrency exchange by trading volume, today announced the establishment of a new business-to-business unit (BBU). This unit will focus on serving institutional and corporate clients, providing comprehensive solutions covering secure custody, efficient settlement, and access to compliant tokenized products. This will become a core pillar of Bybit’s institutional strategy and accelerate the integration of traditional finance and digital assets.

The establishment of BBU comes at a critical juncture, as institutional demand rapidly evolves. Traditional investors are increasingly interested in digital assets and raising industry standards, demanding capital-efficient, risk-controlled solutions that can both compete with the traditional financial system and unlock new opportunities in digital assets. Bybit, with its leading position, is perfectly positioned to meet these demands.

One of the most pressing needs is external custody and tripartite settlement models for exchanges. This model allows institutions to place assets with trusted custodians (including banks) while maintaining real-time trading limits, significantly reducing counterparty risk. It has become a standard feature of institutional infrastructure. Bybit is filling this gap by building a custody and settlement framework that aligns with institutional expectations and regulatory best practices.

At the same time, real-world assets (RWAs) are increasingly becoming collateral and investable products. Institutional investors are increasingly seeking to pledge short-term, high-yield assets (such as tokenized money market funds, government bonds, and accounts receivable) rather than leaving their funds idle. They also want direct access to tokenized products issued and distributed by trusted platforms through compliant channels.

Through the newly established BBU, Bybit will focus on promoting the following capabilities:

1. Integrated off-exchange custody and tripartite settlement: Reduce risk exposure while maintaining market access.

2. RWA Collateral Program: Allows clients to pledge tokenized high-quality assets for margin and trading credit.

3. Two-way distribution channel: Helping Web3 clients access traditional financial investment opportunities while empowering traditional businesses to explore digital asset strategies and enter the crypto market.

4. Digital Treasury (DTA) Solution: This solution allows traditional enterprises to allocate a portion of their treasury assets to crypto assets, ensuring security, compliance, and revenue optimization.

Yoyee Wang is appointed as the head of BBU

The newly established BBU integrates Bybit’s institutional business (INS) team and B2B initiatives into a unified core engine, led by new head Yoyee Wang.

Since joining Bybit in 2021, Yoyee has held various senior leadership positions, most recently as Head of Global Treasury and Asset Management, responsible for building and managing Bybit's global portfolio strategy and liquidity framework. She has over a decade of international experience, having worked across North America, Asia, and Europe, including as a Trading Risk Analyst and Portfolio Manager at Royal Bank of Canada (RBC). Her combination of crypto-native expertise and traditional finance experience equips her to lead Bybit in achieving long-term growth.

"Institutions are seeking trusted partners who understand the rigor of traditional finance while embracing the innovations of crypto," said Yoyee Wang, Head of Bybit's BBU. "At Bybit, we are building an integrated business cycle encompassing custody, liquidity, and returns—not only providing market access, but also empowering clients with strategic advantages in this new era."