On June 26, the Trump familys crypto project WLFI issued a statement saying, The team has listened to the communitys call and is actively promoting the transferability of WLFI tokens. Relevant work is currently underway behind the scenes and a major announcement will be made soon. On July 10, WlFI officially launched the community voting activity. Seven days later, the proposal was passed, and WLFI was officially confirmed today to be able to trade.
The WLFI token, which was originally stated in the white paper as probably never tradable, is about to be unlocked. From the first round of issuance price of US$0.015 to the second round of US$0.05, participants have taken the risk of returning to zero, and this risk is about to reap the rewards. The dual blessing of the Genius Act and Presidential Certification has brought the current WLFI off-market price to around US$0.1.
Now that WLFI is about to be launched, the market is eagerly waiting for the moment when the tokens are unlocked to complete the closed loop from political narrative to asset realization.
The designers behind WLFI
World Liberty Financial (WLFI) was founded on September 16 last year under the guidance of real estate tycoon Steve Witkoff and his son Zach. Co-founders also include crypto KOL Chase Herro and Zak Folkman.
The Trump family also features prominently, with Trump listed as the Chief Cryptocurrency Advocate and his sons Eric, Donald Jr., and Barron as Web3 Ambassadors.
In addition, WLFI has three technical leaders:
1. Rich Teo: Head of Stablecoin and Payments. He previously founded the exchange itBit and the stablecoin company Paxos, and is currently the CEO of Paxos Asia. In addition, Rich is also an advisor to SocialFis project RepubliK.
2. Corey Caplan: Head of technical strategy, co-founder of DeFi platform Dolomite, responsible for integrating lending and trading functions.
3. Bogdan Purnavel: Chief developer, former developer of Dough Finance.
One of World Liberty Financials first moves was to sell its own tokens, with the ICO starting on October 15, 2024, selling 20 billion $WLFI at $0.015, earning the company about $300 million.
On January 20, 2025, the day of Trump’s inauguration, WLFI announced a second token sale, citing “huge demand and strong interest.” Another 5 billion tokens were issued at $0.05, a 230% increase from the initial sale. The second sale was completed nearly two months later on March 14, reaching the full goal of $250 million.
According to WLFIs Gold Paper, WLFI tokens will give holders voting rights on important matters affecting the protocol (such as upgrades). The expected token distribution is 35% through token sales, 32.5% for incentives and community development, 30% for initial supporters, and 2.5% for core team and consultants.
The project white paper also states, The $WLFI token is issued to raise funds to purchase tokens of mainstream projects with growth potential, and $WLFI token holders share the gains from the appreciation of the asset portfolio. The project white paper clearly states that the $WLFI purchased by users is only a governance token, and the $550 million already belongs to the project.
But the Trump family’s multiple crypto layouts seem to “foreshadow” that WLFI will not be just a non-transferable token for “identity authentication.”
What is the valuation of WLFI token?
According to pre-market data, the price of $WLFI has been trading sideways between $0.90 and $1.10 for several days after the official initial announcement that the voice of the community has been heard and token transfers may be unlocked, with an average daily trading volume of more than $5 million. It is still around $0.8 now, and has shown strong financial attention even though it has not yet been officially circulated.
According to the community, if the pre-market price is suppressed at around US$1, the reason behind this is actually to avoid the risk of withdrawal runs caused by a price surge after WLFI goes online. After all, once the price soars to more than US$5 after listing, the exchange may need to repurchase the tokens at a high price to fulfill its obligations, which will put great financial pressure on the platform.
From a horizontal comparison, the market generally regards WLFI as a heavyweight project that is comparable to the TRUMP token. The latter reached a market value of 80 billion US dollars at the beginning of its launch, and WLFIs current preliminary market value forecast has exceeded 30 billion US dollars, which is fully expected to further expand to a market value of 100 billion.
Based on the first round of financing valuation of US$1.5 billion (corresponding to US$0.015 per coin) and the second round valuation of US$5 billion (US$0.05 per coin), the current over-the-counter price has reached US$1, which means that WLFIs valuation has increased more than 65 times in the past 8 months.
Keeping up with the stablecoin craze
The Trump family is not limited to developing crypto projects, but also uses this project to start a stablecoin business.
USD1 is a fiat-collateralized stablecoin issued by World Liberty Financial. Each USD1 can be exchanged for US dollars at a 1:1 ratio. The reserve assets include US dollar cash and US short-term Treasury bonds, which are managed by BitGo. The relationship between WLFI and USD1 is a typical DeFi product portfolio design: users holding WLFI can participate in governance and receive USD1 airdrop incentives, while USD1 provides liquidity foundation and actual payment functions for the platform ecosystem.
Judging from the on-chain data, the main position of USD1 is still on Binance and BSC. 97.83% of the issuance on the chain is on the BSC chain, and the transaction volume of USD1 is also
In addition to BSCs most eye-catching Memecoin BUILDon (B) in May, which has many topic halos such as WLFI open purchase support, the largest USD1 trading pair on the chain, and quick listing on Binance Alpha and Binance contracts, its market value once reached 450 million US dollars. In the on-chain market with relatively exhausted liquidity, it has indeed attracted a lot of attention.
After a month, USD1 developed rapidly on the BSC chain. Multiple WLFI narrative tokens achieved good results, and memes with USD1 as trading pair gradually occupied the top position in BSC chain transaction volume.
The top 10 trading hotspots have been gradually replaced by USD1 from WBNB
Further reading: USD1 releases a big move, the increase tells you who is the hottest Trump concept target?
In addition, USD1 was also used to finance other projects. On June 18, WLFI officials announced that Sahara AI successfully completed the $8.5 million initial token offering (IDO) of SAHARA tokens on the token issuance platform Buidlpad. The cumulative pledged subscription amount for this event exceeded $74 million, exceeding the subscription target by 777%. USD1 contributed 79% of the total subscription amount ($59 million), and BNB contributed 21% ($16 million).
BSC not only makes a big fuss about Memecoin and financing channels, but also starts to exert its strength in DeFi. KOL 0x Yond shared on Twitter that USD1 is politically correct on the DeFi platform, which leads to a large number of arbitrage opportunities. He said, Excluding Binances own hot wallet address, the on-chain liquidity of USD1 is actually less than 100m. Subsidizing USD1 is a task that seems to serve asset growth, but is actually politically correct.
The good performance of Circle’s stock price shows the market’s favor for the stablecoin business. If World Liberty Financial’s valuation is similar to Circle’s, Trump’s stablecoin project USD1 may be worth as much as $1.7 billion today.
Trump WLFI profit taking?
On June 19, Forbes reported that based on an analysis of the details of World Libertys official website, in the past 11 days, a company owned by Trump has reduced its stake in the crypto project World Liberty Financial from 60% to 40%.
The change, which took place without any public fanfare, is another sign that Trump or people acting on his behalf are still engaged in secret, behind-the-scenes dealings while he is in office.
Public information shows that the WLFI token sales revenue reached 57.355 million US dollars, which is the largest cryptocurrency-related income.
On June 26, WLFI co-founder Zak Folkman said at the crypto industry conference Permissionless that the platform is receiving strong interest from several public companies that want to use its token WLFI as a corporate reserve asset. Folkman also announced the launch of the new World Liberty Financial application.
“We have a very close relationship with Michael Saylor and we really appreciate what he has done in terms of strategy and how he has spread the idea of holding company reserves in the form of cryptocurrency,” said Folkman. “We have already received strong interest from several public companies in using WLFI tokens as their company reserves.”
Which big investors bought it?
According to a joint disclosure by Accountable.US and Bloomberg, among the top 50 WLFI addresses, at least 14 users hold coins through trading platforms restricted by the United States, holding a total of more than 6.7 billion WLFI tokens (market value of approximately US$335 million), and the most eye-catching coin holder is undoubtedly Justin Sun.
In November 2024, Justin Suns TRON DAO became the largest independent investor in World Liberty Financial (WLFI), subscribing up to 3 billion WLFI tokens for $30 million. According to people familiar with the matter, the transaction price was much lower than the markets expected issue price of $0.015 at the time, and the actual transaction price was $0.01, which means that Justin Sun entered the market with a discount of about 64%. This price not only won him early investment dividends, but also established his core position in the WLFI project.
Subsequently, WLFI officially issued an announcement on November 27, 2024, announcing that Justin Sun joined the project as an advisor, but Justin’s introduction was not seen on the WLFI official website.
Aqua 1 Fund
But recently, a fund squeezed out Sun Ges number one position. On June 26, Web3 native fund Aqua 1 announced a strategic purchase of $100 million of the Trump familys crypto project World Liberty Financial governance token WLFI, aiming to participate in the governance of the decentralized financial platform and accelerate the construction of the blockchain financial ecosystem. According to on-chain information, Aqua 1 Fund holds 800,000,000 WLFI.
In addition, Aqua 1 also plans to establish Aqua Fund in the Middle East and jointly incubate the RWA tokenization platform BlockRock with WLFI.
DWF Labs
In April 2025, Abu Dhabi crypto investment and market-making agency DWF Labs announced that it had spent $25 million to purchase tokens issued by World Liberty Financial (WLFI), a crypto project controlled by the Trump family.
Mike Dudas
Mike Dudas, founder of 6th Man Ventures and The Block, purchased more than $145,000 worth of WLFI tokens on the eve of Trumps inauguration on January 20, 2025. About 970,000 WLFI.
Troy Murray
BarnBridge DAO member Troy Murray purchased approximately 666,000 WLFI tokens.
Sigil Fund (alias Fiskantes)
The Gibraltar-based fund’s chief investment officer, who goes by the pseudonym “Fiskantes,” spent 40 Ethereum (about $130,000) to buy WLFI tokens, which, based on the WLFI issue price, is about 400,000 WLFI.
WLFI is one of the most well-known experiments in the integration of American political capital and Web3 financial structure. From untradable governance tokens to assets that are about to be unlocked. From presidential ambassadors to on-chain holdings, from stablecoin financing tools to international investment docking platforms, the meaning behind WLFI may not only be a token, but also a symbol and a set of paths, representing the epitome of political and capital forces entering cryptocurrency.
