This article comes from The BlockThis article comes from

, the original author: RT Watson, compiled by Odaily translator Katie Gu.

According to foreign media reports on Monday local time, Amazon is preparing to sell about 15 series of NFTs on its website. According to reports, Amazon announced that it may launch its NFT platform "Amazon Digital Marketplace" on April 24, which will first provide services to US customers and then gradually expand to other countries. Executives from Blur, OpenSea, Orange Comet, and Magic Eden are generally bullish on the big plan for “Amazon to sell NFTs.”

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Market Speculation About Amazon's NFT Plans

When the world's largest retailer hints that it might get into the NFT game, it's hard not to spark buzz. On the surface, many of today's top players in the NFT space are also curious about how the biggest success stories of Web2 can be replicated or extended to Web3.Dave Broome, CEO of Orange Comet, a Web3 entertainment service provider, said: "Amazon's NFT platform will be a game-changer for NFTs and digital collectibles. "Orange Comet is a prolific NFT studio whose collections are tied to high-profile personalities and intellectual property such as Oscar-winning actor Anthony Hopkins, NBA legend Scott Pippen ) and AMC's "The Walking Dead" (the Walking Dead) TV series. According to Dave Broome: "。”

Companies like Amazon entering the market not only help legitimize NFTs, but also provide an opportunity to bring the masses to Web3While much of the early hype surrounding the digital asset market came during the bull market bubble, with traders buying and selling pricey artistic NFTs from favorites like CryptoPunks, Bored Ape Yacht Club, and Doodles, established players like Starbucks and Reddit appear to be attracting first-time blockchain adopters Chain people are at the forefront of joining web3.

Speculation about Amazon's NFT plans began as early as last year, after Amazon CEO Andy Jassy said the company might consider selling NFTs. Since then, independent reports have emerged outlining how Amazon’s NFT platform will work, where it will initially offer its services, and the types of digital assets it may offer.

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However, Amazon has not officially confirmed this speculation. The company also declined to comment when asked about a report that Amazon was preparing to launch an NFT platform next month. For many NFT industry leaders, it was only a matter of time before Amazon — a commerce giant where consumers can buy almost anything — officially began trading NFTs. NFTs have generated tens of billions of dollars in transactions in recent years. According to The Block Research, OpenSea is the world's largest NFT market in terms of dollar trading volume, and since its inception in 2017, nearly 12.8 million ETH (over $20 billion) has been traded.

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The Veteran Web2 Company Amazon Enters Web3, Injecting Confidence in the Blockchain FieldBlur founder Tieshun Roquerre said he thought Amazon’s entry into the NFT space was “positive,” but disagreed when asked about the possible impact,

"Whenever new paradigms emerge, established institutions have a hard time navigating them effectively. Non-tech companies aren't winning because of the web's appeal. I'd be surprised if Web2 companies do something compelling in Web3 .”

Blur is already ahead of the former NFT market leader OpenSea. According to data from The Block Research and current ETH prices, Blur has processed more than $3 billion in transactions since its launch in October. Shiva Rajaraman, chief business officer at OpenSea, is optimistic about Amazon's foray into blockchain and Web3. He believes: "We are excited by the momentum of leaders such as Amazon and look forward to seeing which use cases they focus on. It is important for all of us to learn more about what works and what scales through more experiments." beneficial."As the NFT market matures, its use cases are rapidly multiplying, including customer rewards programs like Starbucks, or concert-goers with "digital memorabilia" like ticketing site Ticketmaster, issued by event organizers.However, for many leaders in the digital asset space, gaming holds greater revenue-generating potential than any other vertical.

Given the size of the video game market, gamers buy and sell digital goods that can be worth billions of dollars each year. Amazon could be well placed to capitalize on any NFT gaming craze. The company owns Twitch, a popular streaming platform among video game enthusiasts.secondary title

Summarize

Summarize

Use cases aside, Amazon's biggest contribution may be in building credibility for Web3.