How NFTs are Driving Change in the Fashion Industry

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Guest introductionGlobal NFT Opinion Leader, Cryptopunks Decommercial Copyright Promoter, Ape punk Holder (4500E Floor), Cryptopunks OG, Futurist, NFT Industry Leader

Noun_74（noun74）：The founder of the Chinese cryptopunks community, the founder of the noun Chinese ecological community; he has incubated and coached several Chinese NFT projects to the global community.

Disco.eth（punk4596）:A collector of OG cryptopunk, Zombie club /MeebitsDAO founder, together with Shawn Yue, brought NFT to Christie's in Hong Kong for the first time for auction.

Brother Token (punk1778):Xu Chen, Founder of MetaZ, the Metaverse think tank, former co-publisher of Coindesk China, China punksOG.

88punk（punk8306）：Xu Chen, Founder of MetaZ, the Metaverse think tank, former co-publisher of Coindesk China, China punksOG.

Punk9277：Founder of Kaito, ex-Citadel trader, NFT enthusiast

Pumpkin (punk5626:NFT old fritters, also called Lazha, has served as an operator and consultant for multiple projects, and is a blue-chip holder who can be called by name

NFT old fritters, also called Lazha, has served as an operator and consultant for multiple projects, and is a blue-chip holder who can be called by name

Interview Text:

G MONEY：The host asked Gmoney: What challenges does the fashion industry face today, and what opportunities does the emergence of NFT technology bring to the fashion industry.

Through his dialogue with the fashion industry, he learned that NFT technology is a very innovative and potential forward-looking technology. But at present, people in the industry are still facing some uncertainties when applying this technology, and they need to improve their technical awareness.

G MONEY：The host asked Gmoney: What are the advantages and disadvantages of professionals in the fashion industry entering NFT?

Disco.eth：None of them want their fashion brand to be damaged after entering the NFT space. Therefore, many people in the fashion industry are still worried, including the company structure and the company's brand design, it takes more time to think about it. At the same time, NFT is currently in a bear market. Compared with a year ago, everyone's overall development speed The scale is not so rushed, so I can have time to settle down and do longer-term things.

G MONEYOne of the innovative points of the huge changes in the fashion industry mentioned just now is that in the traditional fashion industry, whether it is fashion items or larger fashion products, such as luxury cars, they all face a problem of counterfeiting. But by connecting with NFT, the fashion industry can easily solve the problem of counterfeiting. At the same time, the fashion industry can also use NFT technology to discover more suitable consumer audiences, thereby reducing marketing costs. Looking at it now, some more traditional fashion brands, such as Louis Vuitton and other consumer brands, are also seeking opportunities to enter the NFT space. Including collaborations with cypherpunks. At the same time, in the next two to three years, with the continuous application of NFT technology, we may be able to watch a very exciting fashion show with thousands of viewers in the Metaverse in the near future.

Disco.eth:: At present, NFT technology has not yet reached the stage of mass application, but at this stage, and many digital fashion project teams are also watching and evaluating various application technology solutions. Including on Thursday, they and snowfro (the founder of artblock) designed a solution for 9DCC's products with NFT technology. It means implanting NFT-related information in brands that only have 9DCC. Owners of our fashion items can also enjoy the collision brought by NFT technology in real life. At the same time, I also hope that through such technology, IRL can grow more community groups in real life.

I agree with Gmoney's point of view. The overall development of NFT technology in the past two or three years. He believes that the development of NFT in the past few years has been very successful, whether it is from the perspective of the exchange, the overall operation mode of the project party, or the development of the community. . And NFT should inspire more creativity in the future. Including creativity in collectable and luxury goods. Moreover, in the future, people will spend more time in the NFT space to integrate into all this. He also very much looks forward to seeing more developments in the future.host:

G MONEY：In fact, as far as the current digital fashion items are concerned, there is a voice that digital fashion products are relatively lacking, and traditional fashion products lack beauty and design. I would like to ask how G MONEY views this issue.

Very interesting question, but this question is beyond doubt. As far as we are concerned, our digital fashion items have the same aesthetic feeling and texture as traditional fashion items. And for example, through VR or other digital technologies, we can make fashion items appear some effects and special effects that cannot appear in real life. At present, the promotion of digital fashion items has not encountered resistance, and it still has the same aesthetic technology as traditional fashion items.

G MONEY：Moderator: What do you think of the current situation and future of cypherpunk?

In fact, cypherpunk does not need empowerment to reflect its intrinsic value. When I first bought cypherpunk, I did not think about it from the perspective of empowerment and thoroughness. In the future, cypherpunk will definitely appear in museum exhibitions . An important reason for the success of cypherpunk is that it has a very strong community behind it. When everyone finds that the price of cypherpunk has risen to hundreds of ethers, members of the cypherpunk community and bigwigs will not think that this is such a great thing, but continue to do solid community building, including mutual Help out, and do activities for each other. Therefore, G MONEY also believes that the holders of cypherpunk in the Chinese market are also an important part of the entire global cypherpunk holder community, and it also makes the influence of global cypherpunk stronger, which will also make More NFT projects want to imitate the development path of cypherpunk, and people will also take time to accept the inner beauty of cypherpunk.

Moderator: Here I also want to ask Mr. Chen Xu, as a senior cypherpunk OG, what do you think is the future development of the cypherpunk project? And what is your personal suggestion? Thanks.Chen Xu:

I think the cypherpunk project can be viewed from two aspects. On the one hand, in my opinion, the cypherpunk project has completed all its established tasks. If, as G MONEY said just now, if we When we made the first pioneering and innovative project, whether it was Bitcoin initiated by us like Satoshi Nakamoto, or we released cypherpunk. I think we can all see this kind of innovation as fulfilling our mission. We cannot expect a project developed in the very early stage of the market and during the development of technology to continue to expand on a roadmap that it does not have at all, and then to compete with latecomers at the technical level and in the business model. level of competition. Because it wasn't his job in the first place. So from this point of view, I think cypherpunk is very good in the early days of NFT, because everyone knows that it is not actually an NFT smart contract, which gave everyone a good inspiration, and at the same time, the whole event finally detonated us. Now see the prosperous NFT market.

So in this case, I feel that cypherpunk has completed its historical mission, and thus gained its unique historical and timeline value, which is indelible and irreversible. This is one aspect.

But on the other hand, we can see that many people think that the project team of cypherpunk is very Buddhist, or even complain that they have not done much for a while, which is different from some very radical project teams later. In contrast, the holders of the cypherpunk project even sold the project.

But I just think that, firstly, he sold the project based on the completion of the task, which is not unacceptable commercially.

Second, it is precisely his inaction that reveals a very important characteristic of the NFT community. This characteristic makes NFT, that is, non-homogeneous tokens or homogenized tokens, not be regarded as securities. We know the regulatory cycle of the global encryption market, so the global regulators, especially the United States, are specifying various regulatory regulations for the encryption market. A very important standard is whether it is FT or homogeneity. Tokens and non-fungible tokens, under what circumstances, it is essentially traditional securities. This kind of supervision is actually a very important change in the system of a market, and it is also an action that has a great impact on this market.

However, for a traditional securities, when we start a company and do a business, we have a very clear project side, and other participants are actually investors, whether they are early primary market investments Investors, VCs, or investors in securities in the secondary market are actually the roles of investors. Therefore, the legal responsibilities, obligations, and rights among them are actually defined by securities. However, it is precisely the NFT community that can be completely different. The cypherpunk officially revealed this difference. The difference lies in, first of all, after the so-called project party issued the NFT, it actually did not have a clear roadmap. Please note that it does not mean that he deliberately hides or does not reveal his A road map, but he really doesn't have a road map. So in this case, what everyone joins in is what will this community look like? The project party itself does not know. What this project will look like is determined by the community. That is to say, all community participants, all cypherpunk Holders and even builders are part of this community. They decide in which direction the community will go. Some people can go this way, and some people can then go. How you use cypherpunk, how to use its influence, how to increase its value, how to extend various commercial and non-commercial possibilities on it, in fact, this is completely determined by the community.

In other words, those who seem to have bought punk, those who seem to have collected and invested in punk, are actually the decision makers of punk, the decision makers of punk's future, and the core of the community. This double-sidedness makes it impossible for such an NFT to be called a security, nor should it be regulated like a security. And this is precisely the magic of the encryption market, and it is also the technological change brought about by a smart contract like NFT, and the power of a completely innovative community formed, which brings us a completely different future. And this kind of future cannot be limited by the old regulatory technology and regulatory system, including laws and regulations. This is precisely what I think is that cypherpunk has brought incredible changes to our world, our encrypted market, and even the future of our entire human society. Also its really a great value. So I look at the cypherpunk project from these two points. Thank you host.

G MONEY：Moderator: How do you think the trend of the combination and integration of the fashion industry and NFT technology in the future? What is one of the main reasons for your thinking so?

Looking at the trend of the combination of NFT and fashion industry in the next few years of NFT, the first point is that this is a very big development direction. NFT will be combined with wearable fashion items, which is also the current trend of G MONEY and 9DCC something that is being done. The second point is that in the next five years, the value of NFT technology will gradually be reflected in the application of the fashion industry, not only the embodiment of the value to consumers, but also the application in emotion and in the virtual world. More can also be reflected in the overall production process of the fashion industry, and there will be a major technological breakthrough in the overall manufacturing process. And such a breakthrough in production technology may happen in Asia.Other guests can also share with you how they view this issue. Maybe we can invite the pumpkins to come and share a bit with us?

pumpkin:pumpkin:

Disco.eth：The integration of NFT technology and the fashion industry in the future has great imagination. Because from the current point of view, the fashion items of WEB 3 have some special effects and effects that traditional fashion items cannot have. And these effects can bring great value to our consumers. And it is precisely because in such a WEB 3 space, after the combination of NFT and fashion, our fashion designers and artists can also have more opportunities to participate in it, and get more benefits and benefits from it.

I think that within five to ten years, everyone may have a cold wallet. For large brands like LV, you should receive NFT during the process of selling products. This NFT may also be guaranteed at the same time. In addition to cards and anti-counterfeiting, it will also be a 3D one, allowing you to shuttle and use it in the game. In the five-year period, these big brands should use smooth sales strategies to deliver NFT to you. As for ten years, we know the current direction of technology research and development, which probably means that every time you buy clothes, you should have the design of his clothes. Because there will be a Paris agreement in 2030, that is, some regulations on environmental protection will become more and more stringent. There should be clothing designs that you own, and possibly clothing 3D falcon factories around your city, that print it repeatedly. So if we talk about the popular industry for ten years, there may be some things that happen.Thank you, we would also like to ask Brother Token to talk to us about the combination of NFT technology and the fashion industry in the next five to ten years, as well as one of our own ideas.

Brother Token:Brother Token:

Thank you, host. I think it can be said with certainty that human society will definitely enter the digital world and enter the metaverse. In the metaverse, it is to create a new world that is completely comparable to our real world and similar to the real world, a new universe. So in this new universe, fashion is an integral part.

So in the Metaverse, our human virtual avatar is inside, and it also has this fashion need. So the entire fashion industry, gyroscopically enters the new metaverse. So the future fashion will be divided into two types. The first is the original fashion in the metaverse, which is our original IP and some original fashion things. The second is the traditional fashion industry, which is transferred to the metaverse.

Column introduction

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Column introduction

"OGtown" is an article column authorized by the Chinese cryptopunks community. The community was established in 2021. It is the earliest private NFT community with the highest asset holdings in China. All holders must verify PUNK to join. At present, there are more than 200 cryptopunk holders in the community, and it is the Chinese community with the most concentrated web3 celebrities. Exchanges, established blockchain media, Chinese opinion leaders, whale nft collectors, etc. The community has good connections with top overseas OGs, and friends from all walks of life are welcome to establish contact with PunksCN to jointly promote the development and progress of the Chinese NFT field