NFT music project "ROCKI" announces product upgrades to improve music copyright ecology

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(Image Source:https://www.rollingstone.com/culture-council/articles/artists-blockchain-todays-world-1221252/）

Rolling Stone magazine "Rolling Stone" was founded more than half a century ago and is the most music benchmarking magazine. On September 10, 2021, Rolling Stone published an article "Why Indie Artists Are Turning to Blockchain Tech to Survive in Today's 'Streaming' World" (Why Indie Artists Are Turning to Blockchain Tech to Survive in Today's 'Streaming' World), telling The NFT music project has brought a revolutionary effect to the industry, and especially pointed out the leading role played by the NFT music project-ROCKI.

The article reported that "with the innovation and development of the music industry, there are more and more investment opportunities for fans to directly participate in music and musicians". For example, platforms like ROCKI offer fans the opportunity to support their favorite artists by investing in their work and receiving royalties. In December 2020, as a voucher for a portion of future royalties generated on the ROCKI platform, Israeli avant-garde house musician Guy J exclusively released and auctioned the NFT of "Cotton Eyes" on the ROCKI platform at a record price of 40 ETH Sold (approximately $24,200 at the time). For artists, the way to generate new income on the ROCKI platform is to sell unreleased or special REMIX versions of songs as collectible music NFTs. This brings scarcity to music distribution, because scarcity also creates token value for limited copies, available for listening and collection, which traditional streaming services cannot provide to most artists.

Bjorn Niclas, CEO of the ROCKI project, has been working in the music industry for more than 20 years. He is also a well-known radio station manager, an independent musician, and the founder of several music technology companies. In October 2020, he launched a music streaming and music NFT project - ROCKI, to build a bridge between artists and listeners.

Bjorn has a deep understanding of the current problems in the music industry: "The current music industry is dominated by a centralized model, controlled by top music groups such as Spotify, Apple Music, Google, and Amazon, and only a few can compete with large labels. Only musicians signed by the company can enjoy the advantages brought by this model, while it is difficult for independent musicians with a volume of more than tens of millions to obtain benefits and services from it.”

As of now, the ROCKI platform has launched streaming media and NFT sections, bringing together more than 9,000 musicians and releasing more than 30,000 songs. In terms of music NFT on the ROCKI platform, more than 800 music NFTs have been issued and traded. Behind such data is the recognition of musicians and listeners, and the cohesion of a high degree of consensus. Next, the ROCKI project will have more powerful function upgrades:

1. Use ROCKI to vote for your favorite musicians

Users can pledge their ROCKI to their favorite musicians. No matter which musician they pledge to, the user's pledge income will be the same, but the musician will get ROCKI rewards based on the amount of ROCKI pledged for him. Therefore, ROCKI encourages users to use ROCKI to vote for their favorite artists.

2. Burn your ROCKI for your favorite musician

Fanatical fans can burn their own ROCKI for their favorite musicians, and these ROCKI will be thrown into a black hole for destruction. Artists will be able to get more ROCKI rewards than ordinary pledges, and fans themselves can also get $ROCKI rewards from special burning pools.

3. Music broadcast advertisement and reward system

In the ROCKI platform, if musicians choose to display advertisements in their live broadcasts, musicians will receive advertising revenue in the form of ROCKI tokens.

If a musician has outside sponsorship or partnership revenue from a non-ROCKI platform, they will need to pay the platform to display that ad. Platform fees will be used to buy back tokens and airdrops to viewers as rewards.

Spectators can tip musicians with ROCKI tokens. The ROCKI platform will charge 30% of each tip as a service and transaction fee, and the rest will be paid directly to the musicians.

4. Royalty-based music NFT

Currently on the ROCKI platform, the NFTs traded in the market are mainly collectible, mainly special or limited edition music released by musicians, and the target group is traditional music collectors and fans. ROCKI will launch the second type of NFT, the royalty-based NFT. Users who hold the royalty-based NFT can share the future royalty income of the NFT in the ROCKI ecosystem. The specific formula will be announced before the release of ROCKI 2.0.

In addition, the Rocki team recruits community Apollo volunteers from all over the world. Anyone who loves music or has many resources in the music industry can apply to join.

In addition, the ROCKI team recruits community Apollo volunteers from all over the world. Any individual or organization who loves music or has many resources in the music industry can apply to join.

For details, please click: https://rocki.app/activity/volunteer