The popularity of NFT has never been extinguished. Before, Alipay launched a series of NFT works, and now LV, Procter & Gamble and other well-known brands have joined the ranks one after another; Audi and artist Cheng Ran created the NFT art work "Fantasy High Speed", which is based on Inspired by the new Audi A8L 60 TFSIe, it extends the free fantasy of the future at the level of virtual reality aesthetics. It is reported that the work will be cast and distributed in limited quantities through the xNFT Protocol.

The cleaning company has launched NFT in the name of the toilet paper brand Charmin, priced at $2,200, and launched a total of five models.

Prior to this, Christie's, a famous auction platform, once auctioned for 69 million US dollars, which is about 450 million yuan. This is composed of 5,000 unique pictures. Interestingly, Beeple's "Everydays" is the first piece to be sold at Christie's auction house Unveiled digital artwork. The piece was minted exclusively for the auction house, again highlighting the growing popularity of NFTs. In October 2020, Christie's also sold a Bitcoin-themed artwork and NFT for $131,250.

In the past 12 months, the NFT market has shown explosive growth. In the process, it has upended the traditional arts, sports and music industries. LBank also has a related NFT section (the website is as follows: https://www.lbank.site/lbank-nft/#/), and the launch of relevant parts will greatly promote the development of the entire NFT section.

LBank Blue Shell Academy believes that NFT is a unique digital asset, such as music, art, game-related items and videos in the real world; the existing NFT is a recasting of digital asset items, and NFT is indivisible and non-homogeneous It can anchor the concept of commodities in the real world. Simply put, NFT solves the problems of asset counterfeiting and liquidity in the game, and can determine ownership efficiently and meticulously; so game props are very important. It is suitable for realization in the form of NFT.

On the one hand, the game props are produced on the chain, and the scene of the game provides its value, avoiding the centralization of the value on the chain, such as PARALLER, which is a decentralized card collection game; in addition, most The game equipment and characters are unique and can be freely circulated. Let’s take PARALLEL as an example. As a card collection game, its art design team is very good; there are also domestic NFT masterpieces, and the domestic [NFT Journey to the West] It is also an NFT card game, and the rules design card upgrades, battles, synthesis, etc.

If the value center of NFT is empathy, then the value transmission is through recognition. In the world of digital encryption, everyone will also pay for the sense of recognition; the development of NFT brings the brand into a "reality to the left, virtual Right" crossroads; many brands focus on NFT mainly in blind boxes, games and other fields. For example, the joint cooperation between League of Legends and LV provides more possibilities for character creation in the virtual game world.

LBank Blue Shell Academy believes that as an emerging thing, NFT has many characteristics, and the public still needs a certain amount of time to accept the awareness of NFT and accept new trading methods in the digital space. Similarly, NFT has diverse and complex technologies, and requires a huge investment of capital and experience to achieve development.

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