Hong Qigong, a foodie from mainland China: blockchain allows you to eat better

特邀专栏作者

2021-01-19 02:37

This article is about 3199 words, reading the full article takes about 5 minutes

"In the 5 trillion catering industry, every excellent catering chain will put its brand assets on the chain, own a brand certificate, register, confirm rights, and transfer with the help of the blockchain, and will enter the sea of digit

AI Summary

Expand

Fire Education

On January 7, 2021, at the "Riding the Wind" Yu Jianing's New Year's speech, as a guest, Hong Qigong, the founder of Chihuo Mainland, shared his experience in combining the catering industry with blockchain technology and the implications contained in it. trillion-level business opportunities.

In Hong Qigong's view, the total market value of global digital assets has reached nearly ten trillion yuan, and digital capital is also in urgent need of high-quality physical assets, as well as catering brand tokens based on blockchain technology.

Entering the digital world with the help of blockchain and marrying with digital capital can not only allow capital to enter the catering industry and create real value, but also feed back the solid growth and healthy profits of the catering industry to the digital world. This has opened a door to the capital market for Chinese catering brands. This market is more than a hundred times that of Meituan, and a trillion-dollar super platform will be born.

The following is the essence of Hong Qigong’s speech:

Blockchain allows you to eat better. Hello everyone, I am Hong Qigong, the founder of Food China.

The last time I shared the stage with the principal was in November 2018, when the Beijing TV station decoded the blockchain program, the principal was the second guest, and I was the third.

On the day of recording the program, a lady from the TV station ordered a 40 yuan takeaway. I asked her to guess how much the ingredients in her mouth were worth?

The young lady said, no matter what, it will cost twenty or thirty yuan, right?

Actually? Chicken legs are 2 yuan, chicken wings are 1 yuan, meat slices are 2 yuan, fish slices are 2 yuan, green vegetables are 1 yuan, rice is 1 yuan, and marinated eggs are 5 yuan. This meal costs less than 10 yuan.

The young lady was angry: what a profiteer!

The catering owner is really not a profiteer, the catering staff is too difficult!

The "2017 China Catering Report" shows that the closure rate of newly opened restaurants exceeds 70%, and the annual compound closure rate of catering stores in the entire industry exceeds 100%! What is the annual compound failure rate? That is to add one piece to the failure rate every month. On average, more than 10% of them go bankrupt every month, and more than 100% of them go bankrupt throughout the year.

Order a takeaway for 40 yuan, and eat it for less than 10 yuan. In such an industry, the annual compound failure rate exceeds 100%!

With such a deformed consumption status quo, consumers feel good about themselves, and they are still counting money for others when they are cheated.

Let me give you an example, the audience at the scene, you order a takeaway from any restaurant in any shopping mall. Assuming that you spend 100 yuan, how much food can you eat in your mouth? About 25 bucks.

Where is the money? It was eaten by traffic traffickers.

secondary title

Monopoly centralized big platform

In order to do this business, the restaurant owner has to buy your traffic, at least 50 yuan.

Of the 50 yuan, 25-28 yuan was given to the online traffic dealer-Meituan. Another 25-30 yuan was given to offline traffic dealers - shopping malls. In other words, a restaurant sells a turnover of 10,000 yuan a day, and 3,000 yuan is given to the mall, and 2,500 yuan is given to Meituan to buy traffic.

The point is, you paid for the money.

We order takeout with our own money, but in the end we have to pay for our own traffic. For every 100 we spend, 50 will be eaten by traffic dealers.

If you give him money, he still doesn’t think well of you. For example, Meituan, your consumption data is produced by you, and he uses it to suck your blood. If you buy a Meituan member, you can immediately enjoy the VIP treatment that the delivery fee per order is several dollars higher than others! What are you doing, get familiar with big data!

This is the treatment given to us by the monopoly centralized platform.

secondary title

Blockchain helps the business model upgrade of the catering industry

Thanks to the blockchain, now we turn over and sing the serfs! The blockchain not only allows us to eat better, but also gives us the opportunity to get rid of the exploitation of the platform and become the master!

For example, Ms. Miao, an employee of Alibaba in Hangzhou, benefits from the dividends of the blockchain. She enjoys the dividends of the store every day through eating and mining. A large number of people like her will use the token to join the rice noodle shop. The blockchain will make the workers turn around. be the boss.

This rice noodle is called Suofen Lao, and it is a 62-year-old Guangxi rice noodle brand that has inherited the skills. The founder Zheng Zilong is my student, a top takeaway trader, and managed more than 15,000 stores at his peak.

In 2019, when Zilong started his business, I became his first angel investor. Suofen took the lead in upgrading the business model with blockchain.

The previous Miss A Meow is a user that Zilong often mentions.

Suofenlao’s direct-sale store in Hangzhou is located opposite Ma Yun’s alma mater, Hangzhou Normal University. One day at noon in late October, Ah Miao tasted Suofenlao for the first time, and found that not only the noodles are very delicious, but also enjoy the store’s dividends every day.

As a small money-making expert, all the colleagues in the whole building were brought to this store by Ah Miao, and all the consumption and registration were collected. Every time a person was introduced and every consumption was made, a token would be unlocked. Ah Miao put the token into the store and then dividends. As of yesterday, Ah Miao has received nearly 200 yuan.

This is just a fan, eating a work meal, and you get so much money in dividends. If you spend hundreds or thousands of dollars on banquets at every turn, how much should you get? Zhengzhou's Xiejia Henan Cuisine has the answer. The highest one received more than 1,000 yuan in more than two months.

People can make money with their consumption, so why are you still doing nothing? You may ask, what is the reason for this?

Taking Suofan as an example, the plan is to "link the contract to the chain". The token of Suofan is the brand authorization contract recorded on the chain, commonly known as franchise rights.

If you want to join Suofan, you only need to collect enough brand tokens to exchange for joining. Through this method of play, Suofen has converted 37 franchisees from the community. While achieving rapid scale expansion, it also uses tokens to firmly bind franchisees, consumers and brands into a community of interests.

This is the blockchain gameplay pioneered by Suofan, which has brought strong repurchase and fission to physical stores. In just three months, through store consumption dividends, more than 10,000 loyal members have been locked in, and dozens of fan communities have been established. The community orders have exceeded 20,000 orders and created nearly one million yuan. sales.

This style of play made Zilong a lot of money. Instead of pocketing it, he invested more money to purchase higher-quality beef and upgrade ingredients in an all-round way. Zilong said that if you make money, of course you have to buy better ingredients and provide better products, so that you can be competitive and your business will get better and better!

The 50 yuan that was eaten by traffic traffickers in the past is being snatched back by the blockchain. Inspired by tokens, consumers have established a close direct connection with merchants, and traffic costs are becoming higher-quality ingredients.

Our food safety system depends on the protection of economic incentives: if the middlemen exploit less, and the merchants earn more, we can eat better.

We have seen that the blockchain reconstructs the production relationship between merchants and consumers, the blockchain reconstructs traffic, the blockchain reconstructs business models, and the blockchain reconstructs food safety and efficiency.

This is my topic today: blockchain, let you eat better.

This style of play benefits both consumers and businesses, and has been sought after by the catering industry.

I started China's food delivery operation training five years ago. My Hong Qigong food delivery class has opened nearly 300 sessions, with nearly 100,000 students. The total number of student stores exceeds 300,000, and the radiation employees exceed 1 million. All the takeaway stores with over 10,000 sales that you can see on Meituan are all my students.

When they saw the effect of Suofan, they chased me every day and asked to help them upgrade the blockchain as soon as possible.

secondary title

Catering Brand Token Contains Trillion-Dollar Opportunities

The principal believes that the chaining of physical assets is about to explode. As a student of the principal, we use practice to prove the wisdom of the principal. For thousands of years, human beings have been looking for better record carriers for their own money. From knotting notes, to clay tablets, bamboo slips, to paper, and hard drives, the carriers for recording money have evolved all the way until today's blockchain. The blockchain is the best carrier for human beings to record money so far. All human things related to money will be moved to the chain. This is a transfer of wealth exceeding trillions of levels, and it is the greatest in the history of human evolution. migration.

In the catering industry of up to 5 trillion yuan, every excellent catering chain will put its brand assets on the chain, will have a brand pass, and will use the blockchain to register, confirm rights, and transfer, and will enter the star sea of digital assets .

Today, the total market value of global digital assets has reached trillions. Digital capital also urgently needs high-quality physical assets and catering brand tokens.

With the help of the marriage of blockchain and digital capital, it can not only allow capital to enter the catering industry and create real value, but also feed back the solid growth and healthy profits of the catering industry to the digital world. This has opened a door to the capital market for Chinese catering brands. This market is more than a hundred times that of Meituan, and a trillion-dollar super platform will be born.

This super platform is by no means a monopoly like Meituan. He belongs to all catering enterprises, all franchisees and all consumers. Sharing, sharing, co-governance, and symbiosis, all members will share every value.

Yu Jianing's "Riding the Wind" New Year's Eve speech was hosted by Huobi University and shared live at the Hangzhou Grand Theater. In a 3-hour speech, Yu Jianing, the rotating chairman of the Blockchain Special Committee of China Communications Industry Association and the president of Huobi University, focused on the theme of "Riding the Wind" and focusing on "Blockchain and Blockchain" in the next ten years. "Digital assets" is the core of the digital era, sharing the latest observations and in-depth thinking on cutting-edge trends.

--------------

Huobi University also invited a number of outstanding alumni, starting from their own industries such as live broadcast e-commerce, catering, film and television, games, etc., to share what they see, think and feel about using blockchain technology to empower traditional industries.

industry

Welcome to Join Odaily Official Community