Looking at the comics, it seems to be entering the scene. Why is the logic behind it so familiar?

Editor's Note: This article comes fromEditor's Note: This article comes fromCurrency Bond

(ID: BitBond007), reproduced by Odaily with authorization.

Last night, the author witnessed the skyrocketing price of Bitcoin and the blockchain across the board, predicting that batch after batch of traditional industries will introduce blockchain technology. For example, according to the latest news, Bitworld Express said that Kuaikan Manga has officially established a blockchain business department, and its founder and CEO Chen Anni has expressed great interest in the blockchain industry. It seems that Kuaikan Manga will become the first wave of companies to eat crabs under the guidance of the new policy. No wonder Chen Anni chose to enter at this time, after all, someone with a background had some news.

Most people’s impression of Chen Anni is still in the entrepreneurial cartoon "Sorry, I only live 1% of my life" and the phrase "Become a 1% miracle" many years ago.

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From the comic "Sorry, I only live 1% of my life"

At that time, there was a commotion on the Internet, and the abuse of her alleged infringement was overwhelming. Chen Anni did not suffer from a setback, but continued to optimize the product and achieved a miracle. On December 1, 2017, Kuaikan Comic, the number one comic consumer platform in China, announced the completion of the D round of financing. She also said that the biggest IP in the future must come from comics. It also makes sense, the number of online comics users has exceeded 200 million, and according to forecasts, the output value of the Chinese comics industry alone will reach 216 billion yuan next year, almost reaching half of the currency circle.

When it comes to this kind of giant entering the blockchain, practitioners and users in the currency circle are not surprised. But look, as a pioneer in the "comic industry", this move is worthy of in-depth analysis.

It seems that after Chen Anni had the idea of ​​laying out this field, she quickly took action to cooperate with blockchain projects.

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Take a look at working with Gomics

But when the author was looking for information on the incident of the comic company's layout of the blockchain, I couldn't help but fell into deep thought. It seems that such a cooperation method has been seen somewhere...

When you usually use various apps and websites, you should be able to see that each of them will set its own points, such as "KK coins" for quick reading comics, "Jianshu diamond" for short books, and Bilibili has a coin-operated mechanism. Not only the Internet industry, but also apps in the coin circle imitate this setting, such as BSJ points in the coin world.

By signing in and opening the app, you can get free points, and users can further use the points to obtain corresponding rights, read a chapter of comics, or give coins to favorite up masters to encourage creation.

As mentioned earlier, Jianshu, which has more than 20 million registered users, has entered the blockchain. On September 27 last year, Jianshu officially opened the way to connect with the blockchain platform. From the currently released Judging from the information, Jianshu and the blockchain project Fountain are in-depth strategic cooperation.

It donated 500 million FTN from the total amount of tokens to Jianshu, and Jianshu diamonds can be exchanged with FTN, and users jokingly called it "Jianshu Facoin".

This kind of gameplay of introducing tokens in a cooperative way and empowering each other also appeared in the currency world that has been making a lot of noise this year.

In April, Bitworld announced that BSJ points are open to exchange for CNNS. Needless to say, CNNS is a cooperation on the surface, but everyone knows that its background is the currency world. The starting point of this wave of currency issuance in the currency world is good. It can not only increase the user penetration rate of the app, but also attract users to exchange points, which is a matter of fame and fortune.

Coinworld and Jianshu actually include both creators and users, and the exchange of points and digital currency has brought benefits to both the content community and blockchain projects to a certain extent.

The author found that Kuaikan and Gomics also belong to this similar triangle. In a previous AMA of South Korean comic company Gomics, the spokesperson also mentioned that they are equivalent to "Quick Manga" in South Korea.

The author checked the information of the Gomics project and found that not long ago, Gom was supported by the 100 million yuan Treasure Hunting Plan Fund launched by CoinTiger, and the CoinTiger exchange has also launched the FTN currency in cooperation with Jianshu.

Combined with Chen Anni's recent frequent trips to and from South Korea, she has cooperated with many Korean projects. Looking at the three pieces of information together, I have a bold guess:

In Kuaikan comics, kk coins are an essential prop, so will the relationship between Gomics tokens "Gom and kk coins" be equivalent to "Jianshu Diamond and FTN", "Bin World BSJ and CNNS"? "Relationship……

Of course, these speculations have not been conclusive, but based on historical similarities, there is also this possibility. In other words, the relationship between Kuaikan Comics and Gomics is not just a cooperative relationship that the public thinks, but more likely, Kuaikan Comics is the backer behind Gomics.

Regardless of whether the author's guess is true or not, it is an inevitable trend for Chen Anni to deploy the blockchain. In fact, this choice is also reasonable.

On the one hand, Kuaikan and Gomics focus on the comics industry, which has many potential young users. You must know that this group of people has a very high degree of overlap with the main players in the currency circle, and they generally have a high degree of acceptance of products in emerging fields. This action of Chen Anni, in my opinion, has a certain foresight. Under the pressure of the giants, in order not to be swallowed, she must find a way out.

Under the Internet structure where "traffic is king", the centralized distribution platform has undoubtedly the heaviest voice. Due to the consideration of their own interests, the distribution platform will only use the promotion of excellent works as a small part of the indicators, and will only vigorously promote the works of "obedient" and well-connected original authors. The relationship between the author and the platform is like the relationship between an entertainment agency and a star. Obedient stars can always get better packaging, and this kind of deformed relationship is the greatest squeeze on stars. In recent years, many Korean stars have The suicides underscore this paradox.

Whether it is the exchange of FTN points for Jianshu diamonds, or the exchange of kk coins for Gom, which the author guesses, can bring actual economic benefits to creators. And if more and more creative platforms join the "blockchain/coin exchange cooperation" model, it will not only protect the author's property rights from being violated by the piracy industry chain to the greatest extent, but also generate more benefits for original comic authors. The economic incentives give original authors more autonomy.