Risk Warning: Beware of illegal fundraising in the name of 'virtual currency' and 'blockchain'. — Five departments including the Banking and Insurance Regulatory Commission
Information
Discover
Search
Login
简中
繁中
English
日本語
한국어
ภาษาไทย
Tiếng Việt
BTC
ETH
HTX
SOL
BNB
View Market
JD.com has launched a traceability product aggregation mini-program "Zhizhen Life". Will it be a new entrance for business traffic?
黄雪姣
读者
2018-08-01 08:20
This article is about 666 words, reading the full article takes about 1 minutes
For merchants, this is an attractive exposure channel.

Recently, JD.com's traceability commodity aggregation mini-program "Zhizhen Life" was officially launched. In the mini program, users can search for products that have been uploaded to the chain and purchase them directly; after purchase, users can scan the product traceability code through WeChat to view the traceability information of the whole process, including data from raw material procurement to after-sales.

In response to the vaccine safety issues that people are more concerned about recently, Zhizhen Life provides the quality inspection results query of vaccine batches.

According to Zhizhen Life,At present, the mini program has access to 400+ brandsAccess to 12,000+ SKUs of all categories of productsThe traceability code has 800,000+ visits.

Taking hairy crabs as an example, consumers are more concerned about the reliability of their breeding, growth, transportation and other links. Participants in the supply chain write the breeding, fishing, processing, and logistics transportation of each crab into the blockchain, so that the source of hairy crabs can be checked and the information cannot be tampered with. This may have a certain deterrent effect on participants.

for several months,There are constant news about the application of commodity traceability applications, and the fierce battle among domestic e-commerce giants has already beguncomment sayscomment says, Commodity anti-counterfeiting and traceability is the first area where Ali and JD.com compete in blockchain technology. The key lies in who can implement the technology faster and expand to become the largest blockchain traceability platform. At present, Ali's application speed is faster than that of JD.com, and its coverage is wider than that of JD.com.

It is reported that JD.com began to explore blockchain technology and application scenarios in 2016. In 2017, the traceability and anti-counterfeiting alliance was established with the Ministry of Commerce, the Ministry of Agriculture, the Ministry of Industry and Information Technology, the General Administration of Quality Supervision, Inspection and Quarantine, and Customs Commodity Inspection. In July this year, JD.com upgraded the "blockchain anti-counterfeiting traceability platform" to "Zhizhen Chain", and recruited partners as the main nodes for commodity anti-counterfeiting traceability to jointly build the main chain.

(I am the author Huang Xuejiao. You can add WeChat hxjiapg for blockchain project reporting/communication. Please note your position and reason)

(I am the author Huang Xuejiao. You can add WeChat hxjiapg for blockchain project reporting/communication. Please note your position and reason)

大公司
Welcome to Join Odaily Official Community