JD.com has launched a traceability product aggregation mini-program Zhizhen Life. Will it be a new entrance for business traffic?

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黄雪姣
5 years ago
This article is approximately 380 words,and reading the entire article takes about 1 minutes
For merchants, this is an attractive exposure channel.

Recently, JD.coms traceability commodity aggregation mini-program Zhizhen Life was officially launched. In the mini program, users can search for products that have been uploaded to the chain and purchase them directly; after purchase, users can scan the product traceability code through WeChat to view the traceability information of the whole process, including data from raw material procurement to after-sales.

In response to the vaccine safety issues that people are more concerned about recently, Zhizhen Life provides the quality inspection results query of vaccine batches.

JD.com has launched a traceability product aggregation mini-program Zhizhen Life. Will it be a new entrance for business traffic?According to Zhizhen Life,At present, the mini program has access to 400+ brandsAccess to 12,000+ SKUs of all categories of productsThe traceability code has 800,000+ visits.

Taking hairy crabs as an example, consumers are more concerned about the reliability of their breeding, growth, transportation and other links. Participants in the supply chain write the breeding, fishing, processing, and logistics transportation of each crab into the blockchain, so that the source of hairy crabs can be checked and the information cannot be tampered with. This may have a certain deterrent effect on participants.

for several months,There are constant news about the application of commodity traceability applications, and the fierce battle among domestic e-commerce giants has already beguncomment sayscomment says, Commodity anti-counterfeiting and traceability is the first area where Ali and JD.com compete in blockchain technology. The key lies in who can implement the technology faster and expand to become the largest blockchain traceability platform. At present, Alis application speed is faster than that of JD.com, and its coverage is wider than that of JD.com.

It is reported that JD.com began to explore blockchain technology and application scenarios in 2016. In 2017, the traceability and anti-counterfeiting alliance was established with the Ministry of Commerce, the Ministry of Agriculture, the Ministry of Industry and Information Technology, the General Administration of Quality Supervision, Inspection and Quarantine, and Customs Commodity Inspection. In July this year, JD.com upgraded the blockchain anti-counterfeiting traceability platform to Zhizhen Chain, and recruited partners as the main nodes for commodity anti-counterfeiting traceability to jointly build the main chain.

(I am the author Huang Xuejiao. You can add WeChat hxjiapg for blockchain project reporting/communication. Please note your position and reason)

(I am the author Huang Xuejiao. You can add WeChat hxjiapg for blockchain project reporting/communication. Please note your position and reason)

JD.com has launched a traceability product aggregation mini-program Zhizhen Life. Will it be a new entrance for business traffic?

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