Zuckerberg Faces Backlash After AI Product Seizes Social Media Handle of Famous Band Muse

Odaily reports that Meta has taken over the Instagram handle "@muse" for its new AI product, forcing the well-known rock band Muse to change its official account to "@museband." The move has sparked intense criticism from netizens and the band's fans over Meta's handling of the account, and Meta CEO Mark Zuckerberg is now facing a public backlash.

Meta previously announced the launch of its personal AI agent app Muse, which allows users to delegate digital tasks such as scheduling appointments, filling out spreadsheets, and monitoring home cameras to an AI assistant. Users can choose whether to allow Meta to use their interactions with Muse to train its AI models; if they opt in, Meta will remove key personally identifiable information before using the data for model improvement. Meta is reportedly under pressure regarding AI safety, privacy concerns, and returns on its AI investments. Zuckerberg has previously stated that personal AI agents will become a key direction for the company's future products and revenue growth, and that it will explore business models related to shopping transactions conducted through AI agents.