During the World Cup, trading volume on prediction markets exceeded $50 billion, with Kalshi attracting a large number of female and first-time bettors

Odaily Planet Daily reports that during the 2026 World Cup, prediction market platforms Kalshi, Polymarket, and Robinhood's Rothera collectively achieved a record monthly trading volume, exceeding $50 billion. Kalshi attracted a large number of female and first-time bettors, growing faster than traditional sports betting platforms. Major institutional trading firms are entering this space, establishing dedicated trading desks and viewing prediction markets as financial derivatives. (CoinDesk).