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Samsung announces full-scale AI integration across all group businesses

2026-06-09 05:06

Odaily Planet Daily News Samsung has officially announced the advancement of its "AI Big Transformation," integrating artificial intelligence across all businesses of its affiliated companies and establishing new AI-dedicated organizations for each affiliate. This plan is a specific execution plan proposed after Samsung Electronics Chairman Lee Jae-yong's New Year's address this year, where he emphasized changing work methods and organizational DNA. Samsung will formally introduce external generative AI services such as Gemini, ChatGPT, and Claude at each affiliate within this month, and plans to apply AI to business areas including software, marketing, development, and manufacturing, covering eight core processes: development, procurement, manufacturing, logistics, marketing, sales, service, and operational support. Additionally, Samsung will conduct a two-day hands-on intensive AI training session for approximately 50 affiliate presidents within the month, and plans to provide phased training for around 2,300 affiliate executives, with AI training for all employees expected to be completed within the year. The newly established AI-dedicated organizations will be responsible for formulating AX (AI Transformation) advancement strategies for each company, managing data and model operations, and cultivating AI talent. (etnews)