Musk: X to Suspend Planned "Increase in Exposure Weight for Creators' Regions"
2026-03-25 07:46
Odaily News Musk announced that the planned "increase in exposure weight for X creators' regions" will be suspended for further consideration.
Previously, X's product lead Nikita Bier disclosed that starting this Thursday (March 26th), the X platform will adjust its creator revenue-sharing incentive mechanism, with a focus on increasing the weight of exposure from the creator's region. This adjustment aims to encourage content that resonates with users from the creator's home country, neighboring countries, and speakers of the same language, while reducing creators' motivation to specifically optimize for traffic from US or Japanese accounts, in order to promote a more diverse content ecosystem on the platform.
