Multiple Crypto Community Users Report X Account Locks Due to Posting Suspected Ad Content; "Paid Partnership" Rules Draw Attention Again

Odaily News Multiple crypto community users reported today that their X platform accounts were locked due to posting content suspected of being advertisements. The primary reason is that posts "containing referral links for projects are judged by the X platform as advertisements," thus requiring compliance with the latest "Paid Partnership" rules. However, according to feedback from some crypto KOLs, at this stage, removing the relevant tweets allows for an account unlock application. Analysis from the crypto community suggests that currently, all suspected advertisement posts must use the official "Paid Partnership" label or prominently state "Ad / Sponsored by XXX" at the beginning. Disclosure must be immediately visible, and sponsored content requires mandatory labeling; otherwise, posts are highly likely to be deleted or accounts suspended. Long-form posts currently do not have an official label, but a manual disclaimer can be added in a prominent position. Furthermore, according to crypto community user feedback, Grok analysis indicates that simply sharing crypto viewpoints, opinions, and project updates is categorized as personal expression and does not count as a "Paid Partnership."

Previously, X product lead and Solana advisor Nikita Bier clarified that the "Paid Partnership" feature is used to label commercially promoted content, enhancing transparency with followers and clearly distinguishing between commercial collaborations and organic content. The X platform encourages creators and brands to engage in commercial collaborations on X, but undisclosed promotional content harms product integrity and undermines user trust in the content.