X Product Lead Clarifies "Paid Partnership" Label Not Targeting Prediction Markets, But Strengthening Commercial Content Disclosure Mechanism

Odaily News In response to the community attention sparked by X platform's announcement of the "Paid Partnership" label feature, X Product Lead and Solana Advisor Nikita Bier clarified that this feature is not specifically targeting prediction markets. The "Paid Partnership" label is intended for marking commercially promoted content. The core value of the X platform lies in providing the "real human pulse." Although the platform encourages creators and brands to engage in commercial collaborations on X, undisclosed promotional content can harm product integrity and weaken user trust in the content. The new feature will help creators meet regulatory compliance requirements and, more importantly, enhance transparency with their fans by clearly distinguishing between commercial collaborations and organic content. He specifically noted, "Anyhow, I love prediction markets."