Zora Launches Attention Market on Solana and Recruits "Attention Economists"

Odaily News Solana announced on platform X that the decentralized SocialFi platform Zora has launched an Attention Market on the Solana blockchain. Traders can speculate on trending keywords, topics, hashtags, and trends, creating "Trends" before topics explode and tracking profits and losses in real-time. Zora co-founder Jacob Horne stated that currently, posting a Trend requires 1 SOL to deter spam. The Trend itself does not offer creator rewards, but creators can create "Pairs" under a Trend to receive incentives. Additionally, Zora has posted a job opening seeking an "Attention Economist" to track trending movements on platforms like TikTok, Instagram Reels, YouTube Shorts, and X.