Polymarket Secures Exclusive Licensing Partnership with Major League Soccer (MLS)

Odaily News: On-chain prediction market Polymarket has announced the signing of a multi-year exclusive licensing agreement with Major League Soccer (MLS), becoming MLS's sole prediction market partner.

According to the agreement, the partnership covers the MLS Cup, various conference events, and the All-Star Game. The two parties will also introduce new fan experiences, including "second-screen interaction" during matches, to enhance viewing engagement.

Shayne Coplan, Founder and CEO of Polymarket, stated that as soccer's audience in the United States continues to grow, fans are seeking new ways to engage more deeply with the games. Through this partnership, Polymarket will present real-time collective market expectations at key match moments and throughout the season's narratives, providing fans with a more interactive and data-driven viewing experience.

This collaboration also occurs against the backdrop of prediction market platforms like Polymarket and Kalshi accelerating their expansion into sports and media licensing. Industry observers believe that the price and probability data generated by prediction markets are increasingly becoming a crucial information source for sports, media, and search platforms.