Moonbirds Parent Company Unveils "Birbillions" Strategy: Aiming to Rival Pop Mart, Targeting $1 Billion in Physical Revenue

Odaily News Orange Cap Games (OCG), the parent company of Moonbirds, has officially released its "Birbillions Thesis" whitepaper, proposing a hybrid business model combining "physical collectibles + crypto memes." The whitepaper points out that a core pain point in the crypto industry is the disconnect between "serious companies" and "absurd memes." OCG aims to capture the attention of non-crypto users through physical toy distribution (via channels like Asmodee and GTS), using the $BIRB token as a value coordination layer.

Data shows that OCG's physical revenue in its second year of operation has already reached $8 million. The thesis claims its goal is to become the first crypto-native consumer company to achieve $1 billion in annual revenue not reliant on transaction fees or token sales, but through physical sales.