Bitget Collaborates with World Cup Champion Julián Álvarez to Launch Promotional Video, Interpreting UEX Strategic Vision

Odaily News Bitget recently released a new series of promotional videos starring World Cup champion Julián Álvarez, interpreting its Universal Exchange (UEX) concept through football culture. The video concretizes complex asset allocation logic into a stylized football equipment store, transforming diverse assets such as crypto assets, tokenized stocks, gold, and foreign exchange into competitive elements like footballs, shin guards, and cleats. It conveys the core strategic intent of "one-stop trading of global premium assets," helping users allocate funds more efficiently across different asset classes.

Bitget Chief Marketing Officer Ignacio Aguirre stated: "Just as professional football players need to equip themselves with the most suitable gear in the same specialized venue, Bitget also provides traders with seamless access to diverse assets within a single platform. Compared to traditional trading methods that require frequent platform switching, UEX places greater emphasis on the integration of asset coverage, execution efficiency, and operational flexibility. This convenience itself is a competitive advantage."