Nike has sold its NFT subsidiary RTFKT

Odaily News Nike has reportedly sold its digital product subsidiary RTFKT in December 2025, further implementing its plan to "wind down" its NFT division by the end of January. The sportswear giant announced last year that it would terminate its NFT business and other blockchain-based projects. Nike confirmed in a brief statement that the sale of RTFKT became effective on December 16, and the company and its community are "embarking on a new chapter," but did not disclose the buyer or the terms of the sale. The statement added: "Nike will continue to invest in delivering innovative products and experiences in physical, digital, and virtual environments." This may indicate that despite exiting the specific NFT market, the company still intends to continue expanding its digital business. (Cryptopolitan)