PwC Ramps Up Crypto Sector Expansion, Shifting Regulatory Environment Emerges as Key Driver

Odaily News Amid a noticeable shift in the U.S. government's stance towards digital assets, PwC, one of the Big Four accounting firms, is increasing its investment in cryptocurrencies and related businesses. Paul Griggs, head of PwC US, stated that this strategic adjustment began last year, primarily benefiting from the appointment of pro-crypto regulatory officials and the U.S. Congress's advancement of multiple digital asset-related legislative processes. Griggs pointed out that the regulatory framework surrounding stablecoins and the "Genius Act" help boost market confidence in such assets, while asset tokenization will also continue to develop, necessitating PwC's deep involvement in this emerging ecosystem. The report indicates that such statements reflect how changes in the policy environment are prompting traditional blue-chip institutions to reassess and gradually enter the digital asset market, which they had long maintained a cautious stance towards. (Financial Times)